What is the best eCommerce Platform for Fashion and Apparel Industry?

Are you looking for an eCommerce platform, which suits all your business requirements? You need the best and flexible eCommerce solutions to express your brand vision and a variety of functions to expand your online business. 

Why Magento?

Magento is one of most leading eCommerce solution helps you create the unique and rich website that maximize your business revenue.

- Create Excellent Shopping Experience

Magento has the variety of themes to catch up the universal fashion and apparel industry more quickly and with responsive design themes, it encourages users to visit your online store whenever possible using their phone or tablet.

- To Boost your Online Business

Magento eCommerce platform is the best for integrating various solutions as its loads of features allow implementation of custom modules that will personalize the users shopping experience, which will expand your online business.

- Customizable Platform

The fashion eCommerce website needs a customizable solution in order to implement outstanding ideas into an online store , which can be easily achieved by Magento platform with some custom development.

To be concluded, Magento is the perfect eCommerce platform for fashion and apparel industry for implementing extraordinary online store because it offers various features and customization solutions to enhance your business.

Get in touch with Openwave Computing to implement this solution and expand your online fashion store.

Why Social Media Plays a Major Marketing Tool for an eCommerce Business?

Social Media plays an important role in eCommerce businesses and becomes a trending factor for promoting products or services. It helps to drive added value to your website audience as well as to paying customers. One of the best ways to growing social media audience is display ads.

Brand Awareness

The success of any business relies on how effectively you are creating visibility and awareness for your brand, products or services with the targeted audience.

Tips to develop brand awareness

- Paying attention to right Social Media Channels.

- Boost your hashtag trend to attract different people.

- Develop interesting Social Content to reach targeted audience.

- Use Paid Advertisement

- Create post to excite the buyers (offer promos, deals etc.,)

Customers Queries / Brand Discussion

It is important to engaging and monitoring the social media website because the discussion that starts on the social media platform are likely appears elsewhere on the web. Brand need to begin focusing on their followers or fans as these peoples represent the most dominance, online users. So, active participation clears the queries and other misconceptions or opinions.

Some of the effective ways to Integrate Social Media with your eCommerce Store:

- Add Share Buttons on your Product Pages

- Provide Login to Social Plugins

- Use Social Media Based Comment Option

- Display Products that are trending socially.

Be clear that social media channels are perfect for an eCommerce website through which customers can be benefited and at the same time you should be aware that social media is not a place to overload posts about your brands, products or services. Instead, convey useful information about your brands or products in simple and short write ups.

Hope this article helps you to understand the importance of social media channels for an eCommerce website.