Top Trends Ruling eCommerce Development in 2016

Step into 2016, where everything from the way we shop for clothes to book a cab is online. With online shopping, increasing by up to 45%, businesses that are not evolving with the changing behavioral patterns of the customers face the risk of falling behind in the race. With online stores like Amazon ruling the online space, setting up a simple storefront with impressive items is no longer enough to lure in customers.

If you’re a business owner looking to keep up with or surpass the top retailers, then you’ll have to continue to make strides towards developing your eCommerce store.

Here’s a list of the emerging trends to hit the eCommerce realm this year:

1) Smartphones will rule the roost

From corded telephones to cell phones to Smartphones, technology has indeed come a long way. What was once a simple communication device is now a powerhouse on its own! For eCommerce, it only means that online stores can tap into the potential revenue generated by building responsive, user-centric mobile apps.

2) Contextual shopping

Watch out for the next big thing in eCommerce development – contextual shopping! Providing the ultimate personalized shopping experience is something all eCommerce stores should aim for. Thanks to the growth in user-centric tech and IoT, contextual shopping can be so much more than personalized greetings and item recommendations

3) Welcome the new age of mobile payments

As the number of people using their phones to shop has witnessed a steady growth, it has been estimated that Smartphone revenues will overtake the desktop revenues this year. To cash in on the trend, eCommerce development must revolve around setting up fast, secure and seamless mobile payment systems.

4) Omni-channel is the new normal

According to Google, 85% of shoppers begin their purchase on one device and end it on another. Such multi-channel customers are also likely to spend thrice as much as single-channel shoppers Having an omnichannel to combine both your online and offline operation is the most vital aspect of your eCommerce store’s growth.

5) Faster, better and unique services

From flash deals to providing fast delivery services, there are several tactics that eCommerce giants use to win customers. In 2016, retailers must up their game and develop unique and attractive strategies that can set them apart from their competition.

Kick-Start your eCommerce web development with Openwave to build an effective online store.

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Myths revolving around Web Designing

Web Development is a vast field that sometimes gives room for misconceptions to arise. When it comes to web design, there is no sure-shot formula to success. With constant effort and steady exposure, anyone can become a good web designer. However, one needs to bear in mind the below-mentioned myths that might be invoked in the process. The problem with these myths is that once they settle down in your head, they might disrupt your further work!

Here are some common myths revolving around Web Design:

1. You need to start at an early age: So why don’t you install a PC in your crib, and read programming books for bedtime stories? You can learn to design whenever you want! There is no such ironclad rule stating you should be well versed in programming by 10. Since it's an ever-changing field, it is better to take your time and go about the process of learning. 
2. Always code using C, C++, and Java: Agreed! These languages are most dominant in programming. However, one doesn't have to code using only these languages. So, you don’t have to worry that you learned PHP and not C as it all boils down to application and interest. Learn only that which intrigues you, and, more importantly, learn where to apply it.
3. I need to be exceptionally brilliant: There exist two ways to get good at something: Be born a genius, or work harder than everyone else. But here’s the catch: for the former to happen, there's probably a one-in-a-million chance. However, hard work isn’t something that you have to be gifted to have. Although prodigious programmers are in abundance, one can also work their way up the ladder with hard work alone. 
4. Better design will lead to a better site: Unicorns flying around your site might be fancy, however in no world will designing on a massive scale make your site better! A site isn’t defined by the design alone, but other factors like content, view, traffic, etc. also play a vital role in a site's development.
5. Designing and Developing are the same: No! They are not! Designing is the first-hand look of a website, i.e., how it looks through the user’s eyes. Developing supports the designer and makes sure things go hand-in-hand on the site.

Top 3 eCommerce Website Optimization Features

An effectively designed eCommerce website is the most valuable for an online business to get more sales. Have a thought about building a website, then you should be aware that web design can be a huge process. Here are some top 3 optimization features to get through the overwhelming process of web design.

Quick Page Loading

Website page loading speed is an important factor when it comes to user experience and search engine rankings. Thereby, increasing your page load speed is not only make your website visitors to stay a long time but also increase your site conversion rates.

Navigation & Usability

The navigation framework acts as a guide to all the diverse pages and data contained inside of the website. Good navigation makes visitors to stay and have a better experience, which in turn leads to more sales or business for you.

Responsive Design

With the increase in smartphone users, the approach toward design and user experience have changed. So, it is important to ensure that responsive design that you provide should have an ideal viewing as well as good users experience. 

For real serious online business you should look for the best web design and development company like Openwave to build an effective eCommerce website that creates value to your business. 

What is the best eCommerce Platform for Fashion and Apparel Industry?

Are you looking for an eCommerce platform, which suits all your business requirements? You need the best and flexible eCommerce solutions to express your brand vision and a variety of functions to expand your online business. 

Why Magento?

Magento is one of most leading eCommerce solution helps you create the unique and rich website that maximize your business revenue.

- Create Excellent Shopping Experience

Magento has the variety of themes to catch up the universal fashion and apparel industry more quickly and with responsive design themes, it encourages users to visit your online store whenever possible using their phone or tablet.

- To Boost your Online Business

Magento eCommerce platform is the best for integrating various solutions as its loads of features allow implementation of custom modules that will personalize the users shopping experience, which will expand your online business.

- Customizable Platform

The fashion eCommerce website needs a customizable solution in order to implement outstanding ideas into an online store , which can be easily achieved by Magento platform with some custom development.

To be concluded, Magento is the perfect eCommerce platform for fashion and apparel industry for implementing extraordinary online store because it offers various features and customization solutions to enhance your business.

Get in touch with Openwave Computing to implement this solution and expand your online fashion store.

Why Social Media Plays a Major Marketing Tool for an eCommerce Business?

Social Media plays an important role in eCommerce businesses and becomes a trending factor for promoting products or services. It helps to drive added value to your website audience as well as to paying customers. One of the best ways to growing social media audience is display ads.

Brand Awareness

The success of any business relies on how effectively you are creating visibility and awareness for your brand, products or services with the targeted audience.

Tips to develop brand awareness

- Paying attention to right Social Media Channels.

- Boost your hashtag trend to attract different people.

- Develop interesting Social Content to reach targeted audience.

- Use Paid Advertisement

- Create post to excite the buyers (offer promos, deals etc.,)

Customers Queries / Brand Discussion

It is important to engaging and monitoring the social media website because the discussion that starts on the social media platform are likely appears elsewhere on the web. Brand need to begin focusing on their followers or fans as these peoples represent the most dominance, online users. So, active participation clears the queries and other misconceptions or opinions.

Some of the effective ways to Integrate Social Media with your eCommerce Store:

- Add Share Buttons on your Product Pages

- Provide Login to Social Plugins

- Use Social Media Based Comment Option

- Display Products that are trending socially.

Be clear that social media channels are perfect for an eCommerce website through which customers can be benefited and at the same time you should be aware that social media is not a place to overload posts about your brands, products or services. Instead, convey useful information about your brands or products in simple and short write ups.

Hope this article helps you to understand the importance of social media channels for an eCommerce website.

Tips on Creating an Effective E-commerce Store

Online shopping has transformed the way people's purchase and sell products or services because no surprise that it uses the internet, which makes the customers capable of selling, buying and marketing different types of items across the world.

However, online business owners need to work more in order to convert visitors into paying customers. To make this happen they need to build an effective and creative website that attract the wide range of customers

Top Tips to Consider for Running Efficient Online Store:

- Create your eCommerce store with experienced web designers for designing an eCommerce site that is simple and easy to navigate.

- Optimize your product page with relevant keywords in a header and alt tags to rank better in search engines.

- It is essential to building an eCommerce store with the platform that provides super effective SEO.

- Implement some features like recommended for you, similar products & New-In to grab the attention of the visitors.

- Add Live Chat to help customers in taking a faster decision on choosing the products.

- Make easy Checkout process.


Therefore, Creating an online store is not much difficult as you think, but running an eCommerce store successfully - is entirely different task.