4 Benefits that Mobile Apps Offer to the Education System

Ever since the advent of the internet, its influence on the education system has made gradual strides. From early computer labs in schools to the computer-based classroom lessons, the internet has been a major factor in improving the accessibility to good quality education. In the era of smartphones, almost every student in the western world and in rapidly developing economies either own or have access to smartphones. With this, the role of educational apps is quickly ascending from a learning aid to the primary mode of learning. 

Here’s how EdTech apps will transform the education sector

1. Learning on the go

Unlike the traditional model of education where students are usually confined to classrooms or learning centers, learning apps offer a very comfortable mode of education where kids can learn from anywhere they choose to. They can even learn on the commute or from the confines of their bedrooms. This flexibility can help students learn at their leisure. 

2. Immersive and Interactive experience 

Unlike classroom-based learning where the responsibility of making a lesson interesting falls onto the teacher, mobile apps augment videos and animations to provide an immersive learning experience. This makes it easy for students to visualize and relate to concepts. 

3. Round-the-clock availability 

Mobile apps can be accessed at any time of the day. With AI-based learning coming to the fray, students can access video lectures and get their queries handled at any time of the day or night making it a highly flexible mode of learning. It is also useful for students who may have missed an important lesson and may want to access it later. 

4. Personalized Attention 

By conducting assessments and quizzes through the learning app, teachers can get to view individual performances and consolidated performances of each student. This can be later used to identify weak spots in a student’s understanding and personalized lessons or lectures can be imparted through the app medium. This is highly effective for helping out slow learners.

If you are a school or an educational institution that is looking to invest in education app development to improve the value-add for your students; then get in touch with Openwave, a globally acclaimed mobile app development company based out of the US. To know more about our offerings, feel free to call our team of mobile app developers based out of New York.

How to Boost Holiday Sales with Mobile Apps?

The holiday season is the time of the year when brands focus on boosting their revenues. For small businesses that do not boast of a deep pocket, an efficient way of driving holiday sales is by adopting an app-sales strategy that helps them retain customers and see better ROI per customer. The best way to accomplish this is to follow a conservative strategy that is effective at targeting customers individually. 

The following methods have shown to bear better results:

1. Set the festive tone

This is the best way to make your apps attractive and in-tune with the festive mood. Also festive icons that are holiday-themed can generate user interest. This is a great way of keeping customers engaged with the apps and boost eCommerce sales for the holiday season.

2. Launch a loyalty rewards program

Close to the holidays, running a festival scheme or offer that adds lucrative credits and purchase points can increase the number of repeat purchases. Also, incentivizing word-of-mouth promotions through shares and referrals can also bring in more installs and sales. This is a great way of protecting the app investment.

3. Deploy proven promotion tactics

Lucky draw coupons and prizes are an economical way of drawing in user interest. By announcing daily winners and awarding them with lucrative gifts can bring in curious users who may be interested in winning a gift for themselves.

4. Announce contests

Social media is a powerful tool for promoting a brand. By running a contest or trivia that resonates with the festive mood, businesses can get more followers on Social Media. This can be translated into app installs by offering coupon codes and rebates on first purchases.

5. Holiday-themed goods

By promoting seasonal products that have a high demand around the festive season; more user installs can be achieved. Products such as Santa Costumes, Toffees, Pumpkins are in high demand around Halloween or Christmas. Start promotions early with a discount on these products, to reel in more customers.

Being the last quarter before the year draws to close, it is important that you adopt such a strategy to clear stocks. If you are worried about the lack of right developers for such a crucial project, get in touch with Openwave, a leading mobile apps development company with a strong team that specializes in helping small firms scale up operations through apps. Partner with us and increase eCommerce sales for the Holiday season.

Offer your services in all dimensions by developing an AR app

Offer your services in all dimensions by developing an AR app

Do you run an SME or a Startup? Here are 7 ways in which apps can help you

For any startup or mid-sized company, the one hurdle that stands between them and scaling up is money, more specifically, money for marketing. Marketing is the most luxurious investment any company can indulge in, which is exactly why only the large businesses are capable of throwing up marketing campaigns that actually get the word out. For small companies, such exercises are cost prohibitive and ineffective. Hence, the best way for them to scale up is to find innovative means of marketing themselves and getting marketing expense paid for by their customers. Is this possible? Yes. How? Through mobile apps development!

Mobile apps are the best way for small businesses to scale up their operations and reach out to a wide customer at the same. Here’s why small businesses should consider a business app for enhancing customer reach:

1. Customer Loyalty

Customer loyalty programs can be executed in a cost-effective manner with personalized features such as loyalty points and analytics of customer activity. This optimizes spends.

2. Geo-Targeted Marketing & Sales

While targeted marketed is prevalent on Social Media, their efficacy on apps is a notch higher due to the facts that push notifications are more effective than pop-up ads.

3. eCommerce ready

The sales process on mobile screens are a lot more effective than on desktops. This makes them more effective for eCommerce (or mCommerce as it is increasingly known as).

4. Simplified Payments

Thanks to mobile wallets and credit cards, eCommerce apps today can be attached to bank accounts directly thereby enabling a smooth and secure transaction medium.

5. Better UX

The user experience that is delivered by apps is several orders of magnitude better than what is offered on websites. Also, the interface is intuitive, thereby making it easier to spend more time on apps.

6. Personalized Customer engagement

Apps today offer the most personalized services by means of push notifications and inbuilt customer feedback mechanisms. All of this makes the customer engagement superior compared to desktop-based methods.

7. Enhanced Visibility 

Smart apps boast of a better visibility than their website counterparts. This is because users spend more time looking at their smartphone screens than on their desktops. This aids in brand recall.

Much like money, time is a valuable resource too! If you are a startup or an SME, don’t waste your time on contemplating and get started with mobile app development. Partner with a reputed developer like Openwave and get your business app built at an affordable price.

Mobile app myths that businesses should not buy into

It is no longer a secret that mobile apps are the next big thing in the B2B and B2C industries. Thanks to the ubiquity of smartphones and the proliferation of Google’s popular Android OS, thousands of companies and millions of users interact with each other through smartphones where each individual company offers a version of its service through a business app. 

The app economy is one that all industries are trying to be a part of, as offering services through mobile applications is the best way for businesses to serve their customers efficiently. This being the case, the demand for dedicated app developers and mobile app development companies are on the rise. However, before setting out to create mobile applications for their services, businesses should take a few precautions and bear a few things in mind.

Here are 4 myths about mobile apps that businesses should be wary of:

1) Users and Customers are synonyms

Contrary to popular belief, not all app users are customers. Market research has shown that most average apps lose close to 90% of their users within one month from installation. The 10% that remains after their period of attrition, these are the customers that businesses should target as these users tend to have a real use for the app.

2) Good apps do not need marketing

This is yet again a myth. Close to 3.3 million applications exist on Google’s Play Store and another 2.2 million on Apple’s app store. Unless businesses market their apps effectively both pre-launch and post-launch, the apps are likely to fade into the marketplace without a trace.

3) Developing mobile apps can be expensive

Not all mobile apps are expensive to develop. The apps that pack in quite a few features, they tend to be expensive to develop owing to their complex mobile app design. However, by partnering with a mobile app development company like Openwave who offer low-cost development packages, the cost of development can be kept low and well within affordability.

4) Mobile apps need high-speed internet

This statement is another wrongly propagated myth. In order to cater to the developing markets such as India and Africa where high-speed internet connectivity is still yet to take off in a big way, several app developers specialize in developing apps that work flawlessly in low-speed internet. 

For firms looking to develop robust business apps to cater to their customers, Openwave offers a highly affordable Mobile app development service. Businesses can get in touch with us to develop effective mobile applications.

5 benefits of using Drupal to support next-gen Web Development Requirements

To keep your website's user community engaged and up-to-date, ongoing content management is a must. Unlike design and development which is a one-time process with infrequent maintenance and updates required down the line, content management is more dynamic. Creating impactful marketing messages could prove cumbersome if not supported by an able Content Management System (CMS). With a multitude of CMS web development choices available in the market, it proves even more of a challenge in choosing the right one.

If you're on the lookout for a technically advanced CMS that supports your business needs, consider Drupal. Find out how it benefits your business in five different ways:

1) Adheres to marketing imperatives

Content is the key to marketing and the platform manages to support marketing needs effectively. In fact, it meets all of the four imperatives provided by Forrester which includes: a) Embracing the mobile mind shift b) Using Big Data to generate insights c) Transforming customer experiences d) Accelerating digital transformation

2) Break free from convention

When you choose Drupal, you don't chain yourself to the parameters of conventional digital solutions. Innovation is essential for survival in a highly competitive world, and Drupal supports it. The platform's open source nature allows you to explore new ideas and assures scalability so that you're always prepared for the latest trends.

3) Rapid development 

Rapid and agile development is the need of the hour - and Drupal does an impressive job of cutting down deployment time from weeks, right down to a few days. From creating blog and page publishing, polls, forums, to user access, it allows setting up of several modules right out of the box.

4) Powerful content creation

A core component of the Drupal CMS is its strong content creation and delivery elements that allow users to develop and publish content easily. In addition, it allows interconnection with various third party programs and social media networks, thus facilitating greater content delivery.

5) Adds value to your business

With a huge developer community supporting the platform, Drupal is a progressive platform that keeps getting better. Its extensive array of modules, features, and provides tremendous value to your site, without being held back by licensing or recurring fees. 

Drupal is immensely powerful, popular and is perhaps, the perfect CMS solution for your business. Hire Drupal CMS web development services if you want to delve deep into the capabilities of this platform. If you don't know where to start, call Openwave Computing, a leading firm offering website development in New York at +1(212)-209-1537 or email us info@openwavecomp.com for free quote.

5 amazing reasons why PHP is the best choice for developing Web Applications

Programming languages come in all shapes and sizes. Some are fun to work with, while others baffle coders with their complexity. Of the many languages used for web development such as .NET, JSP, Perl, CGI, and others, PHP stands out and is considered one of the most popular programming languages in existence.

Despite its massive popularity, critics of the platform believe that its capability is limited and unsuited to the dynamic development needs of modern businesses. This cannot be farther from the truth. PHP has been used in building a broad range of sophisticated web applications that would have been nearly impossible, if not difficult, with other languages.

If you’re still in a fix and are unable to choose a platform for web application development, then here are a few reasons that will convince you to pick PHP to build your website/web app:

1) Simple and easy to code

While others platforms fail in simplicity, it’s an area where PHP scores. With a short learning curve, and providing a delightful coding experience, it has soon made its way to become a favorite of developers across the world. For those who’re looking for PHP development services, it’s easy to come by owing to the abundance of skill available.

2) Double ended web development

The platform stands out with its double-ended web development feature, which makes it suitable for developing both the front-end and the back-end of the application. The codes on the other languages have to be broken down to understand the link between the front-end and back-end, however, with PHP; changes can be made through alterations of a single code.

3) It provides unlimited freedom

Unlike .NET, which envelops itself within several restrictions imposed by Microsoft, PHP grants you complete freedom, with zero restrictions. You can use any text editor such as NotePad, jEdit, Bluefish, etc., and can run on any platform, be it Linux, Windows or Unix. Its open-source code gives developers the power to explore unlimited possibilities, integrate third party software, build complex apps, and more.

4) It doesn’t get cheaper than free

The best part of using it is that it’s free. You’re not stuck with paying recurring fees or initial purchase fee, which might add on to your development budget. All you need to do is pay for PHP web app development services and nothing else.

5) All the bigwigs use it

Over 80% of the web uses it, and this includes some of the most noted names, including Facebook, Yahoo, Wikipedia, among others. Its incredible ability of being scaled up to any extent has made it the popular choice for developing websites.

Now that you know why you need it for building websites/web apps, the next step involves finding the right developers. Choose Openwave, a leading provider of PHP application development services in the United States.