Why PrestaShop is the Way to Go for Your eCommerce Store?

An eCommerce platform allows you to build a virtual store on the Internet so you can sell your products on the internet to customers from across the globe. Of course, it’s not as simple as all that – your store is going to be competing with a lot of other stores, and it’s important that you put your best foot forward to land a slice of the eCommerce pie. There are plenty of eCommerce platforms out there, like Magento and Woo Commerce, but they aren’t always the best choice for your particular eCommerce store.

PrestaShop is a lesser-known but powerful eCommerce platform that you may want to consider using for your eCommerce store. Here are some of the top reasons to use Prestashop:

PrestaShop is open source

You can freely modify and customize your PrestaShop store. You don’t have to pay anything to use the platform, and you will also get access to updates for free.

Search engines love PrestaShop

PrestaShop was designed with search engine optimization in mind. Every product page gets a dedicated URL, which improves website hits. It is W3C compliant and can generate automatic robot.txt and htaccess files.

Prestashop is highly customizable

PrestaShop has a REST API that developers can use to modify and expand a store to custom specifications. Databases can be accessed in the XML and JSON formats.

Advanced customer management features

PrestaShop provides features to help you keep customers happy. You can send them welcome emails, create custom accounts and also help them with shopping cart woes with a few simple clicks. You also get access to a customer’s contact and shopping history.

Nifty localization feature

PrestaShop is available in over 40 languages, so your store can potentially target customers browsing from all over the world. Your website changes its language using a nifty Geo-location feature. The PrestaShop community also rolls out new helpful features with regularity.

Still not convinced PrestaShop is right for you? You could hire an eCommerce expert to look into choosing the right eCommerce platform for your business. Someone with industry experience should also be able to help you build a great online store from the ground up.