How to Gain a Step ahead of your Competitors by Automating Key Marketing Tasks?

Automation is standard in many business processes, like data gathering and inventory management, but underutilized when it comes to marketing. The concept is picking up steam, though, according to industry data. Automated marketing spends were $3.2 billion in 2010 and increased to over $5 billion in 2016.

What does automation mean for your marketing campaign?

Automation lets you free up time and resources that you use for daily tasks – resources that you can then put to use somewhere else. It helps you improve productivity. Of course, that doesn’t mean you won’t ever have to pay attention to the marketing process. You will just be able to do it faster and cheaper than before.

Marketing tasks that you could automate

The number of automated tools and platforms is growing daily. Here are some of the top jobs they help you automate:

• Data gathering

Data forms the backbone of every campaign. With data, you can tell what customers will like and how your campaign is stacking up to predictions. Many freely-available analytics tools help you gather and interpret data and improve your promotional efforts.

• A/B Testing

A/B testing isn’t difficult these days, thanks to some tools like VWO that help you automate the job. You can test out two versions of pages – like landing pages – to see which ones convert the most.

• Email marketing

Email marketing is still a very effective way to generate leads. Through automation tools, you can send out personalized promotional and informative emails to a large number of people with minimal effort on your part.

• Social media

Many of your social media followers probably live on the other side of the planet and are active when you are sleeping. With some automation tools, you can schedule blog posts to hook them when you are asleep. Other platforms let you sync and manage all your social media accounts from a single dashboard.

Automation should help you generate massive traffic, but your website has to be capable of converting it. If you need to improve conversion rates on your website, you can hire dedicated resources for the job.