IoT is the Wave of the Future that Smart Marketers Must Target: Know Why

Every serious marketer has heard of Internet of Things (IoT), but few marketers account for it in their marketing strategies or have made it a priority for their brand. IoT is still in its nascent stage of development, but it is here to stay and will soon figure prominently in marketing campaigns for top companies globally.

What is IoT and why should you pay attention to it?

Internet of Things is about regular objects that we all use on a daily basis – like fridges, TVs, microwaves, and cars – being connected to the internet in a smart network. Before now, only computers, laptops and other devices were connected to the web. In 2015, about 4.9 billion everyday devices had that capability – a number which is set to touch 25 billion by 2020. The staggering increase tells us that the concept is here to stay. If so many people are using it, it should be important to every marketer.

IoT is being adopted globally

IoT makes life easier for today’s tech-savvy populace. People are using wearable tech to monitor their health and find out how many calories they burned during their run. They drive smart cars to work – with GPS trackers that help them pick the best route – open key-less locks with an app on their phone, and voice 

command lights to turn on.

You stand to gain a rollicking boost to your marketing strategy

Catering to customers is how every marketer makes money, and customers are all about IoT these days. Here is a brief overview of how embracing the concept in your marketing strategy can pay off for your brand:

• Learn about customer behavior: Internet of Things will allow a marketer to collect real-time data about what a client likes and dislikes - their behavior – preferences - and buying patterns.
• Improve experience for them: This data can be leveraged into improve user experience and keeping customers happy. It will also help promoters close sales and provide a personalized experience.
• Improved content delivery: It will allow you to deliver optimized, SEO-friendly content to the right audience at the right time – which will help build up revenues.
• Social media on-the-go: With social media integration, businesses will be able to engage and interact with their clients wherever they are located at any given time during the day. They will also be able to offer location-based discounts and services.

Customers are bombarded with a lot of adverts these days. It takes something unique and entertaining to catch their attention in the era of information overload – and IoT represents the perfect medium to deliver such content.