4 Crucial Things a Website Needs for Visibility

The web is now heavier and more crowded than ever. With more and more people building websites and blogs, it is crucial that you adopt some crucial skills to rise above the crowd. In this article, we’re going to be exploring some of the major principles that we think you need to get your website a better position on the web.

Reviews/testimonials from satisfied clients

Showcasing the delight of previous customers who have used your service is a good method of selling it to new customers. Positive testimonials are proven to hike sales. They help you build trust with new customers, and compel people to place faith in your product. Flashing quotes of joy from customers can do the trick, as well as placing grand reviews that you had procured. To add a more personalized touch, you could incorporate video driven testimonials, giving an engaging, stronger message of encouragement.

Search engine marketing techniques

SEO tactics are the bedrock upon which online visibility is built. Search engine optimization helps to drive your website higher in the search engine ranking. This is critical for having better exposure online, and thereby drawing more visitors to it. There are numerous techniques to this process, and you need to master them if you want to survive online.

Mobile optimization

The rise of smartphones has transformed the way content on the web is consumed. A vast volume of traffic to the web comes from mobiles rather than computers. As a result, it is important to model your web presence so as to allow mobile users to have a good experience as well. Successful websites of the day take on a mobile-first approach to expand their influence, allowing smartphone users to access their content. Your website needs to be optimized with respect to numerous platforms, allowing the content to adjust itself to the maximal extent on multiple screens and devices.

A blog page

Most websites of the day integrate a blog page into their main website, providing informative content for their users. This is a way of showing customers that you are dedicated, thereby bridging trust with them.

If you need professional help with web design and development, then Openwave offers just the right tools. We have a robust twenty-year experience, and can help you best understand the web and operate successfully within it.

4 Magento Design Trends that will up the Style-quotient of your Store this Year

Magento has provided a successful platform for hundreds of thousands of businesses that have created a solid presence online. While scores of businesses continue to host websites online to draw customers, only a limited minority manage to convert their web-reach into revenue. To entice the average web-dweller of the day, websites require not merely quality content but eye-catching layouts and a powerful, compelling aura..

While the design themes offered by Magento span a vast number, these are the latest design formats that the online world loves:

Scenic images

Breath-taking natural environments and scenic images have an almost immediate effect with audiences from all backgrounds. Images of lush, green forests, towering canyons and cloud-gorged skies imbue a peaceful air upon your website and would score you a good impression with your customers.

Background videos/images

Experts have proven that a successful online presence goes hand-in-hand with a vivid visual experience. Adding videos/images to your website enhances user experience, and adds richness to the content experience for the average viewer. Top websites use videos to conjure a suitable mood for their web presence, giving audience a more immersive experience. 

The grid/card style layout

This gives the site an outline consisting of small, neatly arranged boxes that imparts a more naturally attractive appearance. It is considered a more simple design style, although bringing an easier navigation and user-friendliness to the visitor. 

Animations

The use of simple animated effects adds a touch of creativity to the content. Some examples of such animations include hidden content that slides out from beneath head bars, and icons that enlarge when the mouse moves over them. Such effects are sure to whip up the attention of your viewer. 

These are just a few of an ever-changing web design themes that spawn across the online world, moving in and out of the trend over time. Unlike the physical world, the digital space gifts you the ability to bring your content to life with a generous array of outlines, themes and effects that are sure to ramp up your store’s appeal. 

To build a Magento store that makes use of the best design practices, you need to hire seasoned web designers. Openwave comes with years of experience in web-design and development. Our experts can build you a smart, attractive and guest-friendly website on the Magento platform that suits your needs.