Latest eCommerce Trends you need to know for a Profitable Outcome

In recent years, the buyer’s decision-making technique has changed drastically. Most of the purchasers are conducting extensive research online and started making more direct purchases via smartphones. 

If you see statistically, eCommerce sales were about 260 billion dollars in 2015 and are estimated to climb to 430 billion dollars by 2017.  To get a share of the pie, every brick and mortar store should consider building an online website keeping in view the trends that have been doing the rounds lately. Today, shoppers prefer the comfort of their home and complete their purchase online, never stepping their foot out of the door.

Know about some of the latest eCommerce business trends to get an edge over the competition:

Mobile accounts about 30% of eCommerce Sales

Mobile commerce is particularly rising at an exponential rate, so whichever way you look at there is no doubt that phones are becoming highly influential in the digital world. 

According to the e-marketers, 1/3rd of online sales were coming from mobiles rather than a computer. Smartphones, in particular, are becoming a bigger driver, so building a mobile app for your business is becoming highly crucial.  As a business owner, you have to make sure that your mobile website and landing pages provide ease of use and friendly.  

Social Commerce is on the Rise

While eCommerce platforms provides you access to a global pool of consumers, preparing a successful marketing strategy is the right way to attract international customers. This is where social networks like Facebook and Twitter jump in and start playing a bigger role in marketing products and driving sales. 

Be aware of the Latest Trends

It’s highly important to keep up with the latest eCommerce trends. If you are unable to do out-of-the- box thinking, your competitors would gain a leap ahead of you. 

Stay aware of the new trends and be ready to generate innovative ideas to bring fascinating changes in your ommerce realm today.

Five Tips on Driving your E-commerce Business Holiday Sales

In 2016 and for years to come, eCommerce business is expected to continue its upward trajectory and rapid development.  As an entrepreneur, this opportunity for success is promising and fascinating. Whether you’re already running an eCommerce store or planning to start, now is the right time to keep your foot in the door. 

Here are five tips to help you prepare a successful online business strategy before the holidays hit. 

Develop a Mobile version of your Website

Today, mobile devices have surpassed desktops when it comes to online sales, so having a custom-made mobile site is crucial this holiday season. If you’re planning to develop or redesign your site, it is recommended to go mobile first. 

Promote through Social Media

Ignoring your digital customers by not fully utilizing social network does your business a disservice since this platform is the heartbeat of online businesses. If you want to reach a wider audience, you have to share holiday promotions on social media. Further, brands should create holiday-themed discounts and offers by adding paid advertisements to target consumers. 

Make sure that the Checkout Process is accessible and mobile-friendly

When gearing up for the holiday season, it is essential for online retailers to develop a secure and mobile-friendly checkout process. If a retailer makes it more complicated, then the customers would switch over to another site. 

Be ready to respond Customer Queries

Online shoppers always ask questions when they have decided to make a purchase. So, ensure that you have staffs available to answer the queries and issues of your customers anytime, anywhere. 

Ramp up your Marketing Campaign

E-mail and SMS marketing can be a powerful weapon to reach target audiences. Send promotional messages with special discounts on holiday weekends to reach your potential customers.  

If you want to earn big profits this holiday season, hire an experienced eCommerce developer to build a custom-made eCommerce website and take a leap ahead of your competitors.   

How Shopify Works Best for your Online Store?

Are you ready to dive into the sea of online business? Launching an online business has never been easier, but with endless options, it's hard to find which e-commerce platform will be the best to power your business online. You may be looking for a platform that's easy to operate, provides a seamless shopping experience for the customers, and one that is completely safe and secure for every user. 

Shopify is the best e-commerce platform to quench your thirst. Among countless e-commerce platforms, Shopify has enormous benefits and has blazed over its competition. 

What's unique about Shopify in comparison to other E-commerce Platforms?

1. Light on Pocket: When compared to other platforms, Shopify keeps costs low without cutting corners. Start-ups can save thousands of dollars with this platform. 

2. User-Friendly Management: Managing other e-commerce platforms requires technical insights, but Shopify entirely takes care of coding and web hosting issues. It provides centralized dashboard through which content, graphic changes, blogs and product items are managed, thus making the whole process effortless and easy. 

3. Add-on Apps: Just like Smartphones, Shopify has more than 100+ apps that can be downloaded and installed on your online store. This helps in enhancing and expanding the functionality of your online store in many ways. 

4. Better Loading Speed: Shopify holds the benefit of being a globally hosted solution with a reliable infrastructure. This means they can load the website at much faster speed. In comparison, other e-commerce platforms need more improvement to catch up to its loading speed. 

5. Reliability and Security: Startups are more vulnerable to data breaches, virus attacks, and hackers because they tend to concentrate more on earning money and less on data security. When Shopify powers your online store, it handles hacker protection, security compliance, and security upgrades. 

6. Get visually appealing themes and templates: In the startup stage, your store's success depends primarily on the look and feel of your site. Shopify's theme designs help to get your store out of the fence, and it's easy to enhance the look and feel. 

Are you looking to branch out into the e-commerce world with Shopify? Get in touch with us; our expert team will help you power your store.

Why Choose Magento over Other eCommerce Platforms?

An eCommerce platform is a software application that assists you in building an eCommerce website. There are a plethora of platforms to choose from for building your site. Amongst the several platforms that exist, Magento is specified to be the most popular and efficient eCommerce platform. With over more than 200,000 retailers trusting the platform to build their commercial sites, Magento has powered the Internet Retailer Top 1000 merchants for the third time in a row; making it the best platform to build your online business site. 

Why should you choose Magento over other platforms? Here are the top features of Magento that make it the best platform available. 

1.    Customization 

Magento is a scalable platform as it permits you to use the platform according to the needs of your business. With Magento, you can choose from the options provided by the eCommerce Platform.
•    Magento Enterprise Edition is a sophisticated platform which has striking features to create a rich eCommerce experience for your customers. 
•    Magento Community Edition is the freely downloadable platform that connects you with a large community of developers and allows you to explore the Magento platform. 


2.    Best platform to build a responsive site 

With an increase in the number of smart devices, it is imperative for businesses to create a responsive website. Magento is undoubtedly the best platform to build a responsive commercial site as it allows store integration across various smart devices. 

3.    Extensions

Integrating extensions in your website allows your business to escalate rapidly. Magento offers over a thousand extensions that can be integrated into your eCommerce site. Some of the prominent extensions include Daily Deals, SEO Plus, and Social Login. 


4.    The Best Architecture 

Magento is constructed with an art of perfection. Some of the most common problems faced by the developers such as code reuse, debugging, lack of a support system, maintainability, etc. are all cracked like a piece of cake. Being the most developed and refined platform out there, Magento will not be in dearth of anything your eCommerce site requires.

With unlimited extensibility, Magento provides all the right elements to run a successful eCommerce store.  And who better than the certified Magento developers of Openwave to help you build it!