It is no longer a secret that mobile apps are the next big thing in the B2B and B2C industries. Thanks to the ubiquity of smartphones and the proliferation of Google’s popular Android OS, thousands of companies and millions of users interact with each other through smartphones where each individual company offers a version of its service through a business app.
The app economy is one that all industries are trying to be a part of, as offering services through mobile applications is the best way for businesses to serve their customers efficiently. This being the case, the demand for dedicated app developers and mobile app development companies are on the rise. However, before setting out to create mobile applications for their services, businesses should take a few precautions and bear a few things in mind.
Here are 4 myths about mobile apps that businesses should be wary of:
1) Users and Customers are synonyms
Contrary to popular belief, not all app users are customers. Market research has shown that most average apps lose close to 90% of their users within one month from installation. The 10% that remains after their period of attrition, these are the customers that businesses should target as these users tend to have a real use for the app.
2) Good apps do not need marketing
This is yet again a myth. Close to 3.3 million applications exist on Google’s Play Store and another 2.2 million on Apple’s app store. Unless businesses market their apps effectively both pre-launch and post-launch, the apps are likely to fade into the marketplace without a trace.
3) Developing mobile apps can be expensive
Not all mobile apps are expensive to develop. The apps that pack in quite a few features, they tend to be expensive to develop owing to their complex mobile app design. However, by partnering with a mobile app development company like Openwave who offer low-cost development packages, the cost of development can be kept low and well within affordability.
4) Mobile apps need high-speed internet
This statement is another wrongly propagated myth. In order to cater to the developing markets such as India and Africa where high-speed internet connectivity is still yet to take off in a big way, several app developers specialize in developing apps that work flawlessly in low-speed internet.
For firms looking to develop robust business apps to cater to their customers, Openwave offers a highly affordable Mobile app development service. Businesses can get in touch with us to develop effective mobile applications.
