How to Boost Holiday Sales with Mobile Apps?

The holiday season is the time of the year when brands focus on boosting their revenues. For small businesses that do not boast of a deep pocket, an efficient way of driving holiday sales is by adopting an app-sales strategy that helps them retain customers and see better ROI per customer. The best way to accomplish this is to follow a conservative strategy that is effective at targeting customers individually. 

The following methods have shown to bear better results:

1. Set the festive tone

This is the best way to make your apps attractive and in-tune with the festive mood. Also festive icons that are holiday-themed can generate user interest. This is a great way of keeping customers engaged with the apps and boost eCommerce sales for the holiday season.

2. Launch a loyalty rewards program

Close to the holidays, running a festival scheme or offer that adds lucrative credits and purchase points can increase the number of repeat purchases. Also, incentivizing word-of-mouth promotions through shares and referrals can also bring in more installs and sales. This is a great way of protecting the app investment.

3. Deploy proven promotion tactics

Lucky draw coupons and prizes are an economical way of drawing in user interest. By announcing daily winners and awarding them with lucrative gifts can bring in curious users who may be interested in winning a gift for themselves.

4. Announce contests

Social media is a powerful tool for promoting a brand. By running a contest or trivia that resonates with the festive mood, businesses can get more followers on Social Media. This can be translated into app installs by offering coupon codes and rebates on first purchases.

5. Holiday-themed goods

By promoting seasonal products that have a high demand around the festive season; more user installs can be achieved. Products such as Santa Costumes, Toffees, Pumpkins are in high demand around Halloween or Christmas. Start promotions early with a discount on these products, to reel in more customers.

Being the last quarter before the year draws to close, it is important that you adopt such a strategy to clear stocks. If you are worried about the lack of right developers for such a crucial project, get in touch with Openwave, a leading mobile apps development company with a strong team that specializes in helping small firms scale up operations through apps. Partner with us and increase eCommerce sales for the Holiday season.

Offer your services in all dimensions by developing an AR app

Offer your services in all dimensions by developing an AR app

Do you run an SME or a Startup? Here are 7 ways in which apps can help you

For any startup or mid-sized company, the one hurdle that stands between them and scaling up is money, more specifically, money for marketing. Marketing is the most luxurious investment any company can indulge in, which is exactly why only the large businesses are capable of throwing up marketing campaigns that actually get the word out. For small companies, such exercises are cost prohibitive and ineffective. Hence, the best way for them to scale up is to find innovative means of marketing themselves and getting marketing expense paid for by their customers. Is this possible? Yes. How? Through mobile apps development!

Mobile apps are the best way for small businesses to scale up their operations and reach out to a wide customer at the same. Here’s why small businesses should consider a business app for enhancing customer reach:

1. Customer Loyalty

Customer loyalty programs can be executed in a cost-effective manner with personalized features such as loyalty points and analytics of customer activity. This optimizes spends.

2. Geo-Targeted Marketing & Sales

While targeted marketed is prevalent on Social Media, their efficacy on apps is a notch higher due to the facts that push notifications are more effective than pop-up ads.

3. eCommerce ready

The sales process on mobile screens are a lot more effective than on desktops. This makes them more effective for eCommerce (or mCommerce as it is increasingly known as).

4. Simplified Payments

Thanks to mobile wallets and credit cards, eCommerce apps today can be attached to bank accounts directly thereby enabling a smooth and secure transaction medium.

5. Better UX

The user experience that is delivered by apps is several orders of magnitude better than what is offered on websites. Also, the interface is intuitive, thereby making it easier to spend more time on apps.

6. Personalized Customer engagement

Apps today offer the most personalized services by means of push notifications and inbuilt customer feedback mechanisms. All of this makes the customer engagement superior compared to desktop-based methods.

7. Enhanced Visibility 

Smart apps boast of a better visibility than their website counterparts. This is because users spend more time looking at their smartphone screens than on their desktops. This aids in brand recall.

Much like money, time is a valuable resource too! If you are a startup or an SME, don’t waste your time on contemplating and get started with mobile app development. Partner with a reputed developer like Openwave and get your business app built at an affordable price.