8 recommended eCommerce practices you must follow to Grow your Business

Every day brings new change. A few years ago, eCommerce didn’t even exist, and now it’s taking the world by storm. Evolution is ever persistent, and every online retailer should know that. Building an eCommerce store and forgetting about it is not going to get you far. Instead, you need to continuously improve upon it, work out the flaws and stay in touch with the latest advancements in the industry. Doing so will help you survive, sustain, and rise above the competition.

Recommended best practices in eCommerce development to improve your online store: 

1) Use beautiful imagery 

Never underestimate the power of visual communication in promoting your users to make a purchase. If your existing images aren’t good enough, update them with high-quality ones instead. 

2) Categorize your products 

If your store is cluttered, you’ll turn customers away. Categorize the products and group them appropriately. You need to make a customer’s shopping journey easy – and this is one way to do it! 

3) Customer is king 

Keeping your customers happy is the key to succeeding in eCommerce. Provide unmatched customer service. Address complaints promptly and always have an open channel of communication. 

4) Easy navigation 

Smooth navigation takes your visitor through your site and facilitates their journey from being a visitor to a buyer. Keep the navigation simple and understandable. 

5) Search Engine optimization

This cannot be stressed enough. If your site isn’t visible on search, then it’s almost as if it doesn’t exist. Use search engine optimization techniques to improve your SERPs and generate organic traffic. 

6) Pay for advertising 

SEO is a long-drawn process. If you want immediate results, you need to shell out of your pockets and pay for advertising to bring more visitors to your business. 

7) Connect with customers on social media 

After eCommerce development, you need to focus all your efforts on marketing your brand. Social media marketing is a cost-effective means to promote your business and engage with customers.

8) Get the tone right 

Your content copy speaks volumes about who you are and what you do. Hire professionals if need be, to craft compelling content for your eCommerce online store.

Grow your business with these valuable tips. If you want to overhaul your site completely, then avail eCommerce web development services in New York from the experts.

Why hiring Web Design Services for customization is a must for your Business?

Your users aren't concerned with how intricately well-built your site's back-end is unless the front-end reflects the brand's personality. A monotonous, run-of-the-mill, bland and a template-type design will work for you, provided, you run a blog or aren't expecting any business to flow through your website. If you need to stand out, your design should be the distinguishing factor, one that sets you a class apart from the rest. And that’s why it’s recommended that you hire professional Web Design services for customization.

Here are a few reasons that will convince you to hire professionals as opposed to using an existing template:

1) Building your online identity

You don’t want your online identity to give off the impression that you’re unoriginal. That’s exactly what using a template will portray. A ripped off design that seems to emulate thousands of others shows a clear lack of initiative, and that’s something that won’t go down well with your customers. If you want to carve a unique space for yourself, hiring web design services is the way to go.

2) Optimized for search engines

A beautiful website that doesn’t get noticed by search engines is not a worth-while investment. Your end goal is to boost traffic to your site, and professional designers know how to optimize your website and make it search-engine friendly. This, in turn, has a positive impact on your rankings.

3) Time saver

Instead of trying to figure it out yourself, or spending hours mopping up a botchy design job, it’s better to hand the task out to experts who know it better than anyone else. Experienced designers can understand your requirements and are aware of the latest best practices to build something eye-catching and engaging.

4) Mobile friendly design

Any professional worth his salt knows that to survive the competition that prevails in the 21st century, it’s either the mobile way or the highway. This means that without building mobile-friendly site, the chances of attaining the visibility and the conversions you require are next to nil.

5) Get the 'edge' you need

The impression you make with the users is what speaks for your brand. If your business has a better and far more visually-enticing website than the competition, you gain the competitive edge that’s more likely to fetch you returns. Hiring professionals to build the website will keep you ahead of the race. So, what are you waiting for? Give your website a complete makeover today by hiring web design services in New York.

Web Application Development: Why PHP remains the undisputable choice?

In order to keep pace with the changing technological landscape, businesses need websites/web apps that are dynamic, scalable, versatile and reliable. What worked five years ago, may have long become outdated - and pushing on with what's outdated will get you nowhere in the online realm. This is where PHP, one of the most popular server-side languages, can make a difference. Designed to compete with modern-day challenges, it arms developers with immense power, allowing them to create future-ready applications that are safe, secure, fast, and reliable.

After over two-decades of its release, it remains one of the best choices for creating websites. Let's take a look at some of the reasons why:

1. It's free

The open source platform is available free of cost, and involves no initial licensing fee or maintenance fees to be paid, making it a pocket-friendly option.

2. Short learning curve

Compared to other programming languages, it is very easy to learn to code in PHP. Developers who're already familiar with the syntax of C can master web app development even quicker.

3. Easy to code

What might demand lengthy lines of code in other languages, will take only a few in PHP - that's how easy it is to code with it. Its easy and understandable syntax provides a comfortable coding environment.

4. It's compatible

It is highly compatible with different OS, web servers, and other platforms. From Linux OS to the Apache web server; the platform supports just about everything.

5. Access to unmatched support

Since it is open source, it's supported by a large developer community, which in turn provides users unbeatable support.

6. Powerful and scalable

Its robust features can be used to power anything from a simple website to a large-scale enterprise web app. Also, it can be scaled up to any extent, thus supporting business growth.

7. Performance

PHP web apps are built for performance and are fast, efficient, reliable and secure. This makes it an ideal choice for developing complex applications.

8. Secure platform

The platform is built with multiple layers of security to ensure PHP web apps remain impervious to external security threats, malware or attacks.

9. Super fast development

It uses its own memory which reduces the workload on the server. Faster processing speed significantly cuts back time to market.

10. Millions use it

PHP web app development has been around for two decades, with millions reaping the benefits of this versatile language. It's a reason enough to choose it.

If you're looking to hire services, then call Openwave. We are a leading PHP web app development company in New York and can provide excellent solutions.