Here's Why Your Business Should Invest in AR App Development!

While most businesses across the globe are aware of Virtual Reality applications, not many businesses are aware of the existence of Augmented Reality and its potential. Augmented Reality, or AR as it is commonly referred to as is a technology where developers build an app that uses image processing to build an overlay of functionalities on the virtual space. Unlike VR, AR does not require any separate hardware. Hence, AR apps can be used directly on smartphones without the need for any expensive accessories. 

However, the question still remains as to why businesses should invest in AR android app development. Well, AR cannot be used in all domains. However, there are a few sectors where AR's potential can transform the services and become a great value add to customers. 

Here are some of the industries that can be revolutionized by AR Apps: 

Fashion and Retail: AR can be used by fashion retailers to offer customers novel applications such as "Virtual Trial Rooms". Customers can try out various outfits and jewelry without actually having to try them out. By using image processing, a digital rendering of the attire can be super-imposed over the real-time image of the user and allow them to examine how the color or the outfit suits them.

Navigation: Interactive 3D maps can be built where app users can use their phone camera to find the right path as they traverse from point A to point B. By incorporating directional symbols such as Arrows which are superimposed over the real-time feed, navigation can be made interactive and easy.  

Travel and tourism: Due to the availability of 360° cameras, AR applications can be built which use the 3D imagery of important tourism destinations and monuments to provide users with a realistic view on their smartphones. Such apps are highly regarded by users. Developers can also embed important information about these locations in the images that swivel as the mobile phone moves.

Education: Today several players in the field of EdTech realize the potential of AR applications as an effective means for delivering educational content. Several important subjects like Anatomy and Geography can be made interesting using interactive AR apps. For businesses that are plying in any of the industries that have been discussed above, now is the right time to invest in Mobile app development with a focus towards AR. They can enlist the support of Openwave for developing a glitch-free AR app.