5 Tips to Get your Apps Ready for Christmas

The Christmas week is the most important holiday of the year as it coincides with a week-long vacation until New Year’s Eve. From shopping to vacation, consumers engage in a great spending frenzy in the Christmas week. How can this be used to the advantage of your business? Studies show that mCommerce has overtaken eCommerce in terms of the sales volume and is poised to show great trends in the coming months. With this being the case, redirecting your efforts towards app-based sales can be a great way of boosting revenue. 

The following tips can help you boost app sales during the holiday season

1. Holiday-themed designs

The joy of the holiday season needs to be embedded into the website through imagery and relevant designs. A good way to go about this is to incorporate elements such as Christmas hats and Christmas trees into the logo or other relevant places on the websites. A reddish hue to the website can also bring out the holiday mood in the theme of the website!

2. Festive Features

Strategic action items such as buttons and drop down boxes can be redesigned to match the holiday code. Giving a spin to these features can make them interesting to customers and increase the engagement. This goes a long way in boosting conversions.

3. Capturing customer base through contests

Holiday-themed contests and competitions that are promoted through apps can drive app installs ahead of Christmas. The application can also be used to drive engagement on your social media page! User-generated content such as tags, comments, and reviews boost visibility on social media.

4. Push Notifications

Push Notifications are the best marketing tools at your disposal. Using them judiciously to target customers can see great returns as they can be sent free of cost and do not work on “Pay-per-click” mechanisms. This offers an endless opportunity for you to notify your customers of exciting deals and discounts.

5. Coupons and Offers to sweeten the deal

This is the final nail in the deal. Thanks to data capture, it is easy to learn about individual users and segregate them on the basis of their preferences. You can now use the same to personalize deals and discounts and roll them out to customers who show a higher chance of conversion. This can optimize marketing spends and enhance returns!

Looking for a stellar team to execute your app revamp? Get in touch with Openwave, a leading mobile app development company in New York. Our team of app developers can help you develop a mobile app that is well-adapted to aid your holiday sales. 

10 Businesses that will be the Next Focus of On-Demand Mobile Apps

In the era of the Uber and the AirBnB, On-Demand app development is the next big thing. These apps have shown businesses how entire markets can be disrupted by offering services through mobile apps.  As smartphones become more popular in the developing world, newer markets will get opened up that improve the scope of app-based services. The following industries and sectors are expected to be transformed immensely in the coming years with on-demand apps taking center stage:

1. Vehicle Repairs

Applications like CarAdvise which help aggregate a network of automobile mechanics whose services can be availed through a mobile app.

2. Car Rentals

Existing players in this segment include Enterprise who make it easy for drivers to rent a car through their smartphones and pay on a pro-rata basis.

3. Logistics and trucking

Apps like Convoy are now gaining traction in the market due to the relative ease they offer to customers for renting trucks.

4. Warehouse management

Using apps to display a layout of a warehouse location, businesses can rent out spaces and commoditize them with efficiency. 

5. Packers and Movers

Apps like Dolly are offering packers and movers services through smartphone applications making it easy for users to book services and pay for the same with ease.

6. Interior Designs and Home Decor

Applications like Feather and in Lease are in this space where they offer furniture and other Home Decor solutions to consumers through mobile apps.

7. Travel and Ticketing

Some of the biggest names in this industry include Expedia and MakeMyTrip who are now known for having brought together order in the private bus and flight booking space.

8. Daycare and Babysitting

Apps like Zum and UrbanSitter have made it easy to reach out to a daycare center or professional babysitters and avail their services.

9. Tutorials and Coaching

Leading players in this sector include Khan Academy and Coursera. These applications are now making education and tutors accessible to the next generation.

10. Hyper local Food Delivery

Apps like Uber eats are the leading players in this segment and are transforming food delivery by bringing smartphones into the equation.

If you want to be part of the revolution when it takes center stage, then break a sweat and get into this highly competitive industry. Enlist the services of expert mobile app developers and bring new business models to the app market. We, Openwave, lead the globe in on-demand app development. Our team of developers has partnered with several businesses to build apps such as Taxi aggregators and hyper local food-delivery services. Get in touch with our business team today.

4 Benefits that Mobile Apps Offer to the Education System

Ever since the advent of the internet, its influence on the education system has made gradual strides. From early computer labs in schools to the computer-based classroom lessons, the internet has been a major factor in improving the accessibility to good quality education. In the era of smartphones, almost every student in the western world and in rapidly developing economies either own or have access to smartphones. With this, the role of educational apps is quickly ascending from a learning aid to the primary mode of learning. 

Here’s how EdTech apps will transform the education sector

1. Learning on the go

Unlike the traditional model of education where students are usually confined to classrooms or learning centers, learning apps offer a very comfortable mode of education where kids can learn from anywhere they choose to. They can even learn on the commute or from the confines of their bedrooms. This flexibility can help students learn at their leisure. 

2. Immersive and Interactive experience 

Unlike classroom-based learning where the responsibility of making a lesson interesting falls onto the teacher, mobile apps augment videos and animations to provide an immersive learning experience. This makes it easy for students to visualize and relate to concepts. 

3. Round-the-clock availability 

Mobile apps can be accessed at any time of the day. With AI-based learning coming to the fray, students can access video lectures and get their queries handled at any time of the day or night making it a highly flexible mode of learning. It is also useful for students who may have missed an important lesson and may want to access it later. 

4. Personalized Attention 

By conducting assessments and quizzes through the learning app, teachers can get to view individual performances and consolidated performances of each student. This can be later used to identify weak spots in a student’s understanding and personalized lessons or lectures can be imparted through the app medium. This is highly effective for helping out slow learners.

If you are a school or an educational institution that is looking to invest in education app development to improve the value-add for your students; then get in touch with Openwave, a globally acclaimed mobile app development company based out of the US. To know more about our offerings, feel free to call our team of mobile app developers based out of New York.