5 Tips to Get your Apps Ready for Christmas

The Christmas week is the most important holiday of the year as it coincides with a week-long vacation until New Year’s Eve. From shopping to vacation, consumers engage in a great spending frenzy in the Christmas week. How can this be used to the advantage of your business? Studies show that mCommerce has overtaken eCommerce in terms of the sales volume and is poised to show great trends in the coming months. With this being the case, redirecting your efforts towards app-based sales can be a great way of boosting revenue. 

The following tips can help you boost app sales during the holiday season

1. Holiday-themed designs

The joy of the holiday season needs to be embedded into the website through imagery and relevant designs. A good way to go about this is to incorporate elements such as Christmas hats and Christmas trees into the logo or other relevant places on the websites. A reddish hue to the website can also bring out the holiday mood in the theme of the website!

2. Festive Features

Strategic action items such as buttons and drop down boxes can be redesigned to match the holiday code. Giving a spin to these features can make them interesting to customers and increase the engagement. This goes a long way in boosting conversions.

3. Capturing customer base through contests

Holiday-themed contests and competitions that are promoted through apps can drive app installs ahead of Christmas. The application can also be used to drive engagement on your social media page! User-generated content such as tags, comments, and reviews boost visibility on social media.

4. Push Notifications

Push Notifications are the best marketing tools at your disposal. Using them judiciously to target customers can see great returns as they can be sent free of cost and do not work on “Pay-per-click” mechanisms. This offers an endless opportunity for you to notify your customers of exciting deals and discounts.

5. Coupons and Offers to sweeten the deal

This is the final nail in the deal. Thanks to data capture, it is easy to learn about individual users and segregate them on the basis of their preferences. You can now use the same to personalize deals and discounts and roll them out to customers who show a higher chance of conversion. This can optimize marketing spends and enhance returns!

Looking for a stellar team to execute your app revamp? Get in touch with Openwave, a leading mobile app development company in New York. Our team of app developers can help you develop a mobile app that is well-adapted to aid your holiday sales. 

10 Businesses that will be the Next Focus of On-Demand Mobile Apps

In the era of the Uber and the AirBnB, On-Demand app development is the next big thing. These apps have shown businesses how entire markets can be disrupted by offering services through mobile apps.  As smartphones become more popular in the developing world, newer markets will get opened up that improve the scope of app-based services. The following industries and sectors are expected to be transformed immensely in the coming years with on-demand apps taking center stage:

1. Vehicle Repairs

Applications like CarAdvise which help aggregate a network of automobile mechanics whose services can be availed through a mobile app.

2. Car Rentals

Existing players in this segment include Enterprise who make it easy for drivers to rent a car through their smartphones and pay on a pro-rata basis.

3. Logistics and trucking

Apps like Convoy are now gaining traction in the market due to the relative ease they offer to customers for renting trucks.

4. Warehouse management

Using apps to display a layout of a warehouse location, businesses can rent out spaces and commoditize them with efficiency. 

5. Packers and Movers

Apps like Dolly are offering packers and movers services through smartphone applications making it easy for users to book services and pay for the same with ease.

6. Interior Designs and Home Decor

Applications like Feather and in Lease are in this space where they offer furniture and other Home Decor solutions to consumers through mobile apps.

7. Travel and Ticketing

Some of the biggest names in this industry include Expedia and MakeMyTrip who are now known for having brought together order in the private bus and flight booking space.

8. Daycare and Babysitting

Apps like Zum and UrbanSitter have made it easy to reach out to a daycare center or professional babysitters and avail their services.

9. Tutorials and Coaching

Leading players in this sector include Khan Academy and Coursera. These applications are now making education and tutors accessible to the next generation.

10. Hyper local Food Delivery

Apps like Uber eats are the leading players in this segment and are transforming food delivery by bringing smartphones into the equation.

If you want to be part of the revolution when it takes center stage, then break a sweat and get into this highly competitive industry. Enlist the services of expert mobile app developers and bring new business models to the app market. We, Openwave, lead the globe in on-demand app development. Our team of developers has partnered with several businesses to build apps such as Taxi aggregators and hyper local food-delivery services. Get in touch with our business team today.

4 Benefits that Mobile Apps Offer to the Education System

Ever since the advent of the internet, its influence on the education system has made gradual strides. From early computer labs in schools to the computer-based classroom lessons, the internet has been a major factor in improving the accessibility to good quality education. In the era of smartphones, almost every student in the western world and in rapidly developing economies either own or have access to smartphones. With this, the role of educational apps is quickly ascending from a learning aid to the primary mode of learning. 

Here’s how EdTech apps will transform the education sector

1. Learning on the go

Unlike the traditional model of education where students are usually confined to classrooms or learning centers, learning apps offer a very comfortable mode of education where kids can learn from anywhere they choose to. They can even learn on the commute or from the confines of their bedrooms. This flexibility can help students learn at their leisure. 

2. Immersive and Interactive experience 

Unlike classroom-based learning where the responsibility of making a lesson interesting falls onto the teacher, mobile apps augment videos and animations to provide an immersive learning experience. This makes it easy for students to visualize and relate to concepts. 

3. Round-the-clock availability 

Mobile apps can be accessed at any time of the day. With AI-based learning coming to the fray, students can access video lectures and get their queries handled at any time of the day or night making it a highly flexible mode of learning. It is also useful for students who may have missed an important lesson and may want to access it later. 

4. Personalized Attention 

By conducting assessments and quizzes through the learning app, teachers can get to view individual performances and consolidated performances of each student. This can be later used to identify weak spots in a student’s understanding and personalized lessons or lectures can be imparted through the app medium. This is highly effective for helping out slow learners.

If you are a school or an educational institution that is looking to invest in education app development to improve the value-add for your students; then get in touch with Openwave, a globally acclaimed mobile app development company based out of the US. To know more about our offerings, feel free to call our team of mobile app developers based out of New York.

How to Boost Holiday Sales with Mobile Apps?

The holiday season is the time of the year when brands focus on boosting their revenues. For small businesses that do not boast of a deep pocket, an efficient way of driving holiday sales is by adopting an app-sales strategy that helps them retain customers and see better ROI per customer. The best way to accomplish this is to follow a conservative strategy that is effective at targeting customers individually. 

The following methods have shown to bear better results:

1. Set the festive tone

This is the best way to make your apps attractive and in-tune with the festive mood. Also festive icons that are holiday-themed can generate user interest. This is a great way of keeping customers engaged with the apps and boost eCommerce sales for the holiday season.

2. Launch a loyalty rewards program

Close to the holidays, running a festival scheme or offer that adds lucrative credits and purchase points can increase the number of repeat purchases. Also, incentivizing word-of-mouth promotions through shares and referrals can also bring in more installs and sales. This is a great way of protecting the app investment.

3. Deploy proven promotion tactics

Lucky draw coupons and prizes are an economical way of drawing in user interest. By announcing daily winners and awarding them with lucrative gifts can bring in curious users who may be interested in winning a gift for themselves.

4. Announce contests

Social media is a powerful tool for promoting a brand. By running a contest or trivia that resonates with the festive mood, businesses can get more followers on Social Media. This can be translated into app installs by offering coupon codes and rebates on first purchases.

5. Holiday-themed goods

By promoting seasonal products that have a high demand around the festive season; more user installs can be achieved. Products such as Santa Costumes, Toffees, Pumpkins are in high demand around Halloween or Christmas. Start promotions early with a discount on these products, to reel in more customers.

Being the last quarter before the year draws to close, it is important that you adopt such a strategy to clear stocks. If you are worried about the lack of right developers for such a crucial project, get in touch with Openwave, a leading mobile apps development company with a strong team that specializes in helping small firms scale up operations through apps. Partner with us and increase eCommerce sales for the Holiday season.

Offer your services in all dimensions by developing an AR app

Offer your services in all dimensions by developing an AR app

Do you run an SME or a Startup? Here are 7 ways in which apps can help you

For any startup or mid-sized company, the one hurdle that stands between them and scaling up is money, more specifically, money for marketing. Marketing is the most luxurious investment any company can indulge in, which is exactly why only the large businesses are capable of throwing up marketing campaigns that actually get the word out. For small companies, such exercises are cost prohibitive and ineffective. Hence, the best way for them to scale up is to find innovative means of marketing themselves and getting marketing expense paid for by their customers. Is this possible? Yes. How? Through mobile apps development!

Mobile apps are the best way for small businesses to scale up their operations and reach out to a wide customer at the same. Here’s why small businesses should consider a business app for enhancing customer reach:

1. Customer Loyalty

Customer loyalty programs can be executed in a cost-effective manner with personalized features such as loyalty points and analytics of customer activity. This optimizes spends.

2. Geo-Targeted Marketing & Sales

While targeted marketed is prevalent on Social Media, their efficacy on apps is a notch higher due to the facts that push notifications are more effective than pop-up ads.

3. eCommerce ready

The sales process on mobile screens are a lot more effective than on desktops. This makes them more effective for eCommerce (or mCommerce as it is increasingly known as).

4. Simplified Payments

Thanks to mobile wallets and credit cards, eCommerce apps today can be attached to bank accounts directly thereby enabling a smooth and secure transaction medium.

5. Better UX

The user experience that is delivered by apps is several orders of magnitude better than what is offered on websites. Also, the interface is intuitive, thereby making it easier to spend more time on apps.

6. Personalized Customer engagement

Apps today offer the most personalized services by means of push notifications and inbuilt customer feedback mechanisms. All of this makes the customer engagement superior compared to desktop-based methods.

7. Enhanced Visibility 

Smart apps boast of a better visibility than their website counterparts. This is because users spend more time looking at their smartphone screens than on their desktops. This aids in brand recall.

Much like money, time is a valuable resource too! If you are a startup or an SME, don’t waste your time on contemplating and get started with mobile app development. Partner with a reputed developer like Openwave and get your business app built at an affordable price.

Mobile app myths that businesses should not buy into

It is no longer a secret that mobile apps are the next big thing in the B2B and B2C industries. Thanks to the ubiquity of smartphones and the proliferation of Google’s popular Android OS, thousands of companies and millions of users interact with each other through smartphones where each individual company offers a version of its service through a business app. 

The app economy is one that all industries are trying to be a part of, as offering services through mobile applications is the best way for businesses to serve their customers efficiently. This being the case, the demand for dedicated app developers and mobile app development companies are on the rise. However, before setting out to create mobile applications for their services, businesses should take a few precautions and bear a few things in mind.

Here are 4 myths about mobile apps that businesses should be wary of:

1) Users and Customers are synonyms

Contrary to popular belief, not all app users are customers. Market research has shown that most average apps lose close to 90% of their users within one month from installation. The 10% that remains after their period of attrition, these are the customers that businesses should target as these users tend to have a real use for the app.

2) Good apps do not need marketing

This is yet again a myth. Close to 3.3 million applications exist on Google’s Play Store and another 2.2 million on Apple’s app store. Unless businesses market their apps effectively both pre-launch and post-launch, the apps are likely to fade into the marketplace without a trace.

3) Developing mobile apps can be expensive

Not all mobile apps are expensive to develop. The apps that pack in quite a few features, they tend to be expensive to develop owing to their complex mobile app design. However, by partnering with a mobile app development company like Openwave who offer low-cost development packages, the cost of development can be kept low and well within affordability.

4) Mobile apps need high-speed internet

This statement is another wrongly propagated myth. In order to cater to the developing markets such as India and Africa where high-speed internet connectivity is still yet to take off in a big way, several app developers specialize in developing apps that work flawlessly in low-speed internet. 

For firms looking to develop robust business apps to cater to their customers, Openwave offers a highly affordable Mobile app development service. Businesses can get in touch with us to develop effective mobile applications.

5 benefits of using Drupal to support next-gen Web Development Requirements

To keep your website's user community engaged and up-to-date, ongoing content management is a must. Unlike design and development which is a one-time process with infrequent maintenance and updates required down the line, content management is more dynamic. Creating impactful marketing messages could prove cumbersome if not supported by an able Content Management System (CMS). With a multitude of CMS web development choices available in the market, it proves even more of a challenge in choosing the right one.

If you're on the lookout for a technically advanced CMS that supports your business needs, consider Drupal. Find out how it benefits your business in five different ways:

1) Adheres to marketing imperatives

Content is the key to marketing and the platform manages to support marketing needs effectively. In fact, it meets all of the four imperatives provided by Forrester which includes: a) Embracing the mobile mind shift b) Using Big Data to generate insights c) Transforming customer experiences d) Accelerating digital transformation

2) Break free from convention

When you choose Drupal, you don't chain yourself to the parameters of conventional digital solutions. Innovation is essential for survival in a highly competitive world, and Drupal supports it. The platform's open source nature allows you to explore new ideas and assures scalability so that you're always prepared for the latest trends.

3) Rapid development 

Rapid and agile development is the need of the hour - and Drupal does an impressive job of cutting down deployment time from weeks, right down to a few days. From creating blog and page publishing, polls, forums, to user access, it allows setting up of several modules right out of the box.

4) Powerful content creation

A core component of the Drupal CMS is its strong content creation and delivery elements that allow users to develop and publish content easily. In addition, it allows interconnection with various third party programs and social media networks, thus facilitating greater content delivery.

5) Adds value to your business

With a huge developer community supporting the platform, Drupal is a progressive platform that keeps getting better. Its extensive array of modules, features, and provides tremendous value to your site, without being held back by licensing or recurring fees. 

Drupal is immensely powerful, popular and is perhaps, the perfect CMS solution for your business. Hire Drupal CMS web development services if you want to delve deep into the capabilities of this platform. If you don't know where to start, call Openwave Computing, a leading firm offering website development in New York at +1(212)-209-1537 or email us info@openwavecomp.com for free quote.

5 amazing reasons why PHP is the best choice for developing Web Applications

Programming languages come in all shapes and sizes. Some are fun to work with, while others baffle coders with their complexity. Of the many languages used for web development such as .NET, JSP, Perl, CGI, and others, PHP stands out and is considered one of the most popular programming languages in existence.

Despite its massive popularity, critics of the platform believe that its capability is limited and unsuited to the dynamic development needs of modern businesses. This cannot be farther from the truth. PHP has been used in building a broad range of sophisticated web applications that would have been nearly impossible, if not difficult, with other languages.

If you’re still in a fix and are unable to choose a platform for web application development, then here are a few reasons that will convince you to pick PHP to build your website/web app:

1) Simple and easy to code

While others platforms fail in simplicity, it’s an area where PHP scores. With a short learning curve, and providing a delightful coding experience, it has soon made its way to become a favorite of developers across the world. For those who’re looking for PHP development services, it’s easy to come by owing to the abundance of skill available.

2) Double ended web development

The platform stands out with its double-ended web development feature, which makes it suitable for developing both the front-end and the back-end of the application. The codes on the other languages have to be broken down to understand the link between the front-end and back-end, however, with PHP; changes can be made through alterations of a single code.

3) It provides unlimited freedom

Unlike .NET, which envelops itself within several restrictions imposed by Microsoft, PHP grants you complete freedom, with zero restrictions. You can use any text editor such as NotePad, jEdit, Bluefish, etc., and can run on any platform, be it Linux, Windows or Unix. Its open-source code gives developers the power to explore unlimited possibilities, integrate third party software, build complex apps, and more.

4) It doesn’t get cheaper than free

The best part of using it is that it’s free. You’re not stuck with paying recurring fees or initial purchase fee, which might add on to your development budget. All you need to do is pay for PHP web app development services and nothing else.

5) All the bigwigs use it

Over 80% of the web uses it, and this includes some of the most noted names, including Facebook, Yahoo, Wikipedia, among others. Its incredible ability of being scaled up to any extent has made it the popular choice for developing websites.

Now that you know why you need it for building websites/web apps, the next step involves finding the right developers. Choose Openwave, a leading provider of PHP application development services in the United States.

How iOS App Development can propel your business in the global space?

Apple and Google have been pitted against each other to grab the app market share. As of recent statics, Google's Play Store is in the lead recording around 2.8 million apps, with App Store following on a close second at 2.2 million apps. Though it's lagging behind on the numbers, businesses still prefer iOS application development over others - and there are several reasons for the same. With a potential of generating higher revenues and reaching an elite target audience on a global scale, iOS mobile apps promise a great deal, which has made them highly sought-after among clients.

Here are a few ways how iOS mobile app development can give you the edge you need to expand globally

1) The Apple benefit

Apple has earned a unique reputation for its premium range of devices. From its smartphones to tablets; everything carries flawless software, sound hardware, high-end security, excellent customer support and brand superiority, making the platform a good choice for development.

2) Reach out to a tech-savvy audience

Businesses prefer building an app for iPhone/iPad platform because it commands a tech-savvy audience that’s used to using advanced features and enjoy apps that add on to their device’s functionality. This helps you promote your product or service efficiently.

3) Extended reach

You have the chance to get noticed by application users all over the world and leave out a global footprint. Apple devices are not just restricted to niche markets like the US or UK but is now soaring in popularity across other regions as well. 

4) Security benefits

In an age where data breaches and cyber crimes are leaving us exposed, the iOS app platform gives the much-needed security users are looking for. iPhone users are provided a high level of protection from malware, virus and other security threats, which is one of the reasons why it’s the preferred choice of enterprises.

5) Audience with assured income groups 

At the end of the day, you want to make money out of development, and iOS gives you a great platform for that. Since Apple products are generally priced higher, it naturally implies that its customers belong to higher income groups, thus making it easier for business to accumulate profits by an iOS mobile application.

Need an app built? Don't hesitate to avail iOS app development services for iPhone/iPad platform in the United States from the experts.

8 recommended eCommerce practices you must follow to Grow your Business

Every day brings new change. A few years ago, eCommerce didn’t even exist, and now it’s taking the world by storm. Evolution is ever persistent, and every online retailer should know that. Building an eCommerce store and forgetting about it is not going to get you far. Instead, you need to continuously improve upon it, work out the flaws and stay in touch with the latest advancements in the industry. Doing so will help you survive, sustain, and rise above the competition.

Recommended best practices in eCommerce development to improve your online store: 

1) Use beautiful imagery 

Never underestimate the power of visual communication in promoting your users to make a purchase. If your existing images aren’t good enough, update them with high-quality ones instead. 

2) Categorize your products 

If your store is cluttered, you’ll turn customers away. Categorize the products and group them appropriately. You need to make a customer’s shopping journey easy – and this is one way to do it! 

3) Customer is king 

Keeping your customers happy is the key to succeeding in eCommerce. Provide unmatched customer service. Address complaints promptly and always have an open channel of communication. 

4) Easy navigation 

Smooth navigation takes your visitor through your site and facilitates their journey from being a visitor to a buyer. Keep the navigation simple and understandable. 

5) Search Engine optimization

This cannot be stressed enough. If your site isn’t visible on search, then it’s almost as if it doesn’t exist. Use search engine optimization techniques to improve your SERPs and generate organic traffic. 

6) Pay for advertising 

SEO is a long-drawn process. If you want immediate results, you need to shell out of your pockets and pay for advertising to bring more visitors to your business. 

7) Connect with customers on social media 

After eCommerce development, you need to focus all your efforts on marketing your brand. Social media marketing is a cost-effective means to promote your business and engage with customers.

8) Get the tone right 

Your content copy speaks volumes about who you are and what you do. Hire professionals if need be, to craft compelling content for your eCommerce online store.

Grow your business with these valuable tips. If you want to overhaul your site completely, then avail eCommerce web development services in New York from the experts.

Why hiring Web Design Services for customization is a must for your Business?

Your users aren't concerned with how intricately well-built your site's back-end is unless the front-end reflects the brand's personality. A monotonous, run-of-the-mill, bland and a template-type design will work for you, provided, you run a blog or aren't expecting any business to flow through your website. If you need to stand out, your design should be the distinguishing factor, one that sets you a class apart from the rest. And that’s why it’s recommended that you hire professional Web Design services for customization.

Here are a few reasons that will convince you to hire professionals as opposed to using an existing template:

1) Building your online identity

You don’t want your online identity to give off the impression that you’re unoriginal. That’s exactly what using a template will portray. A ripped off design that seems to emulate thousands of others shows a clear lack of initiative, and that’s something that won’t go down well with your customers. If you want to carve a unique space for yourself, hiring web design services is the way to go.

2) Optimized for search engines

A beautiful website that doesn’t get noticed by search engines is not a worth-while investment. Your end goal is to boost traffic to your site, and professional designers know how to optimize your website and make it search-engine friendly. This, in turn, has a positive impact on your rankings.

3) Time saver

Instead of trying to figure it out yourself, or spending hours mopping up a botchy design job, it’s better to hand the task out to experts who know it better than anyone else. Experienced designers can understand your requirements and are aware of the latest best practices to build something eye-catching and engaging.

4) Mobile friendly design

Any professional worth his salt knows that to survive the competition that prevails in the 21st century, it’s either the mobile way or the highway. This means that without building mobile-friendly site, the chances of attaining the visibility and the conversions you require are next to nil.

5) Get the 'edge' you need

The impression you make with the users is what speaks for your brand. If your business has a better and far more visually-enticing website than the competition, you gain the competitive edge that’s more likely to fetch you returns. Hiring professionals to build the website will keep you ahead of the race. So, what are you waiting for? Give your website a complete makeover today by hiring web design services in New York.

Web Application Development: Why PHP remains the undisputable choice?

In order to keep pace with the changing technological landscape, businesses need websites/web apps that are dynamic, scalable, versatile and reliable. What worked five years ago, may have long become outdated - and pushing on with what's outdated will get you nowhere in the online realm. This is where PHP, one of the most popular server-side languages, can make a difference. Designed to compete with modern-day challenges, it arms developers with immense power, allowing them to create future-ready applications that are safe, secure, fast, and reliable.

After over two-decades of its release, it remains one of the best choices for creating websites. Let's take a look at some of the reasons why:

1. It's free

The open source platform is available free of cost, and involves no initial licensing fee or maintenance fees to be paid, making it a pocket-friendly option.

2. Short learning curve

Compared to other programming languages, it is very easy to learn to code in PHP. Developers who're already familiar with the syntax of C can master web app development even quicker.

3. Easy to code

What might demand lengthy lines of code in other languages, will take only a few in PHP - that's how easy it is to code with it. Its easy and understandable syntax provides a comfortable coding environment.

4. It's compatible

It is highly compatible with different OS, web servers, and other platforms. From Linux OS to the Apache web server; the platform supports just about everything.

5. Access to unmatched support

Since it is open source, it's supported by a large developer community, which in turn provides users unbeatable support.

6. Powerful and scalable

Its robust features can be used to power anything from a simple website to a large-scale enterprise web app. Also, it can be scaled up to any extent, thus supporting business growth.

7. Performance

PHP web apps are built for performance and are fast, efficient, reliable and secure. This makes it an ideal choice for developing complex applications.

8. Secure platform

The platform is built with multiple layers of security to ensure PHP web apps remain impervious to external security threats, malware or attacks.

9. Super fast development

It uses its own memory which reduces the workload on the server. Faster processing speed significantly cuts back time to market.

10. Millions use it

PHP web app development has been around for two decades, with millions reaping the benefits of this versatile language. It's a reason enough to choose it.

If you're looking to hire services, then call Openwave. We are a leading PHP web app development company in New York and can provide excellent solutions.

Developing a WordPress website: The good, the bad & the reasons why it’s the best

If there’s one success story that resonates with the masses in the IT world, then it has to be that of WordPress. From humble beginnings back in 2003, the blogging platform has come a long way and has now turned into a full-fledged Content Management System (CMS). Over a quarter of the web uses it, underlining the uncontested superiority of the platform. Despite all that, the platform is not devoid of its share of shortcomings.

In this article, we’ll delve deeper into the platform’s pros and cons, identifying the reasons why it’s an apt platform to build websites on:

1: The Cost factor

The good: Being an open source platform supported by an active global development company, there are no licensing fees involved. Also, by spending around $100/year, you even get to explore more customization options and remove ads from your site.

The bad: It’s free - and it just can’t get any better than that.

2: Designs: Templates galore

The good: WordPress comes loaded with plenty of themes that will allow website owners to customize the look and feel of the site.

The bad: Templates overloaded with functions might slow down the site. You might have to start simple and then customize it for best results, which means you won’t be eliminating WordPress development services from the picture.

3: SEO Optimization

The good: WordPress facilitates optimization for search engines and allows you to create custom URLs, tag content, allow trackbacks, and more.

The bad: It doesn’t automatically optimize your site for SEO. Certain technical tasks are still left up to you. There are plugins available that will achieve complete optimization.

4: Unlimited functionality with plugins

The good: If you don’t have CMS web development expertise, you can still expand the functionality of your site with a plugin. The wide collection of available plugins gives you unlimited power to enhance the site.

The bad: Overloading the website with too many plugins in a bid to achieve high functionality might slow down your site. Also, plugins may stop working anytime and may interact with each other undesirably, adversely affecting your site.

5: Take the DIY route

The good: For long, making updates to websites had to be carried out by webmasters. WordPress has put an end to that, allowing site owners to take the DIY route by making content management easy.

The bad: It’s easy, but it’s not that easy. Substantial training is required to understand the interface. Otherwise, one can accidentally mess something up on the site.

While the platform does have its weaknesses, its strengths outshine them, making it the best choice for CMS web development. Want professional help in developing a WordPress website? Avail outstanding WordPress Development Services in New York today.

What makes Magento the top choice for eCommerce development?

With scores of retailers waking up to the online revolution, the eCommerce industry is experiencing growth at an exponential rate. However, the increased competition only makes it harder for new ventures to survive and sustain in the saturated market. To begin with, retailers need a robust online store that supports their business' unique needs. Magento is a leading eCommerce development platform that is an ideal choice for deploying high-performance, customized and feature-rich stores.

Features that make it the best choice to build your online store:

#1: It’s Open Source

It is open source, and that makes it the most versatile platform in existence. Its open source code allows extensive functionality to be added to the site and endless customization. It’s no wonder that nearly 80% of online stores opt for Magento Development.

#2: Search engine friendly

You might have great products to sell, but what if no one buys it? Visibility is of utmost importance, and SEO plays a significant role in giving you that visibility. It comes optimized for search engines and includes a host of features that can help you improve your ranking.

#3: Quick checkout feature

Consumers rarely have the patience to fill multiple forms and go through a tedious checkout process. Magento allows users to add several products to the cart at once and simplifies the checkout process by minimizing the steps involved.

#4: It’s built for eCommerce

There could be no better reason to opt for Magento than the platform’s emphasis on enhancing the overall eCommerce experience. It allows retailers to custom-craft a store and to make endless additions/deletions as per requirement.

#5: Go Mobile anytime

Websites created with the platform are designed to be mobile-friendly. Also, it seamlessly integrates with mobile applications, allowing retailers to cater to the increasing crowd of mobile shoppers.

#6: Multi-currency and language support

The platform supports multiple languages and currencies, allowing people from all over the world to access the store and make transactions in just about any currency. It also supports multiple payment options.

#7: Cross-browser compatibility

Websites powered by this platform come with cross-browser support, which increases the site's capability to be accessed from multiple devices and platforms. In turn, this has a positive effect on traffic and search engine ranking.

In the world of eCommerce, no other platform could compete with the capabilities of this platform. To explore the platform's full potential, avail eCommerce web development services. Openwave offers Magento eCommerce development in New York and has built 100+ stores. Get one made now!

Why outsource development to Web Design & Development Company?

A great idea doesn’t materialize by itself but requires dedication, effort, and relevant skills to flesh it out into reality. You might’ve read up info on developing websites, even built a few pages in the past or worked with website builders to roll out impressive-looking sites. The desire to often avoid incumbent costs leads many great ideas down the path of destruction. True, if your skills are exceptionally superior, you can go ahead and take development up on yourself. On the other hand, if you’re a newbie and are still testing the waters, the end results will fall way off the mark.

Why you can't go wrong with building your eCommerce site on Magento?

Retailers from across the globe are keen on grabbing a slice of the trillion-dollar industry that makes up the eCommerce realm. To build a sustainable online presence, it’s pivotal to set up a functional, high-performance store on the right platform. With eCommerce platforms like Shopify, OsCommerce, Magento, Zen Cart, Volusion and more to choose from, retailers are confounded by the number of choices. So, what’s the best? The answer: Magento. Read on to know why.

Over a quarter of all eCommerce websites run on Magento, making the platform a highly attractive option. Right from providing extreme scalability to extensive customization, Magento scores high on all aspects.

Reasons that will convince you into building your store on Magento:

What characteristics differentiate a great web designer from the rest? Find out

Your website represents the face of your brand in the online realm. As such, its visual appeal matters as much as what your brand signifies. In other words, presentation is key to putting your business out there. With design forming a crucial part of your site, it’s imperative that you’ve got the right web designers on board. The market is flooded with options and discerning the great from the not-so-great requires extensive research on your part.

 So, how do you get started? We’ve compiled a list of eight qualities that you should watch out for.

#1: Industry Trend Awareness

You don’t want to be stuck with someone still trapped in the 90’s. You need someone who stays updated on the latest trends and incorporates them into practice.

#2: Ability to Adapt

Your business could be anything – a coffee shop or an MNC. The designer should be able to change his style to suit your tastes and needs.

#3: Be an excellent communicator

This is key, because if your designer doesn’t communicate well, he understands too little and eventually, the results are far off the mark.

#4: Passion is everything

Believe it or not, passion is a valuable trait that distinguishes the best from the rest. There’s a huge difference in the quality of work done by someone who enjoys designing than by someone who considers it a chore.

 #5: Open to criticism

A great designer thrives on making his good work, better and construes criticism positively. Your designer should be open to suggestions and make modifications as needed.

#6: Must know development

Sure, it’s a diverse area, regardless, it’s important for designers to have an understanding of development to better aid the design process.

#7: Knack of perceiving user expectations

At the end of the day, the product is going to be used by your customers. Give them something they want instead of something your designer wants. It is important to keep user expectations in mind while designing.

#8: Function over form

Incorporating function into the design can be quite tricky, as sometimes the best-looking design isn’t always the best performing one. An expert knows how blend form and function well.

Cross off these qualities from your checklist, and we’re sure you’ll be able to find someone worthy. If you’re still struggling to find good web designers, here’s a suggestion: choose Openwave. The US-based company has a large team of highly creative designers you can hire.

Top 5 benefits of hiring Magento website development services

For retailers looking to foray into the online space, Magento earns the top spot when it comes to building their eCommerce store on. With a host of features, extensions, themes, and functionalities being offered, this fact comes as no surprise. However, did you know there’s more to the platform than what meets the eye? Exploring the platform’s complete potential and building a robust, fast-loading and highly functional store takes skill and an advanced level of development knowledge. That’s why opting for Magento website development services is the right decision. 

If you’re still having second thoughts, here are five benefits that will convince you into hiring professionals:

#1: Takes away your mental stress

Magento is huge, with limitless possibilities. Getting to know the platform’s ins and outs is tedious, if not stressful. Handing over the development work to a company will relieve you of the burden and will leave room for you to focus on other business development activities.

#2: Start from level one and not level zero

Since Magento already includes a set of generic functionalities, bringing it all together and customizing it is all that’s needed. Unlike website development, there’s no need to develop from level zero, which leaves ample ground for developers to deploy an efficient store in minimal time.

#3: Minimize risk, maximize gains

You might consider learning the know-how of Magento on your own and building the store. After all, how hard can it be? Let us tell you this: for a novice, the platform is very tough to master. While there’s nothing wrong in making an attempt, you could end up wasting a lot of time and resources on something useless. Seek professional help for risk-free, profitable results.

#4: Built with the best

Magento development services allow you to tap into the expertise of the developers and incorporate the best practices in the store. For instance, as opposed to using the default checkout, a developer can include a one-page custom checkout. From customizing themes to integrating payment solutions, you’re assured of receiving the best.

#5: Cost-saving

Sure, development services don’t come for free, and you’ll have to shell out a substantial sum to get your store built. Compare that to the cost of maintenance or the losses you’ll incur in case your website breaks down – and you’ll find that the initial expenditure is next to nothing.

With over a quarter of a million retailers using Magento to power up their online stores, you should too. Take the right step by hiring a professional developer from a renowned Magento Development company in the US.

The 6 worst mistakes in web design – and how to avoid them

Common Web Design blunders you should never commit

Despite investing a lot of time, money and effort in building websites, the results can sometimes be disappointing. The influx of visitors you expected just isn’t happening, and those who do come are quick to leave the site. While you may blame it on the content, or the marketing strategy, however, an often overlooked parameter is DESIGN. Yes, you read that right! Often, designers go overboard and incorporate elements that can turn away your site visitors.  From hard-to-read supposedly stylish font to excessive animations, there’s just so much you can get wrong with your site’s design.

Here’s our pick of the most frequently committed web design blunders and ways you can avoid them:

#1: Using too many fonts

You might be tempted to use 5-6 different fonts, but when it all comes together; it clutters up your web pages.

Solution: Stick to two or three fonts and ensure that they are easy to read.

#2: Overdoing CTAs

It’s recommended that every website should contain clean, concise Call-to-Action buttons, but stuffing them everywhere will not have the desired results

Solution: Make one clear request, to prompt users into completing the action.

#3: A soundtrack with no start/stop button

Music is a great way to grab user attention – or is it? If the music starts blaring automatically as soon as the visitor lands on your page, it could send the visitor away at once.

Solution: If you’re incorporating music, give visitors an option to ‘play.' Do not force it on them. Also, make sure there’s a ‘pause/stop’ button.

#4: Using unflattering images

Images are meant to complement your site, not downgrade it. Using free images or unprofessionally clicked images will only lower the site’s appeal

Solution: Avoid free stock images and opt for premium ones instead. Better yet, hire a professional photographer to click great pictures relevant to your brand.

#5: Forcing visitors to scroll right

Don’t make your website too wide, as most visitors are used to scrolling up/down on websites and do not usually scroll horizontally.

Solution: Use only vertical scrolling on your site

#6: Propping interactive media all over

Interactive messages with fonts, light boxes etc are excellent means of getting the message across to your visitors but use it too much, and you’ll end up distracting your visitors.

Solution: Moderation is key. Use interactive elements only to highlight the vital content.

If you’re a newbie into the web space or own an existing website with a poor design, you need to hire professional web designers to incorporate the best design practices into your site. Openwave is a global IT company, with 20 years of excellence in the field of web design. Consult with an expert Web Designer in the US today!