Top Trends Ruling eCommerce Development in 2016

Step into 2016, where everything from the way we shop for clothes to book a cab is online. With online shopping, increasing by up to 45%, businesses that are not evolving with the changing behavioral patterns of the customers face the risk of falling behind in the race. With online stores like Amazon ruling the online space, setting up a simple storefront with impressive items is no longer enough to lure in customers.

If you’re a business owner looking to keep up with or surpass the top retailers, then you’ll have to continue to make strides towards developing your eCommerce store.

Here’s a list of the emerging trends to hit the eCommerce realm this year:

1) Smartphones will rule the roost

From corded telephones to cell phones to Smartphones, technology has indeed come a long way. What was once a simple communication device is now a powerhouse on its own! For eCommerce, it only means that online stores can tap into the potential revenue generated by building responsive, user-centric mobile apps.

2) Contextual shopping

Watch out for the next big thing in eCommerce development – contextual shopping! Providing the ultimate personalized shopping experience is something all eCommerce stores should aim for. Thanks to the growth in user-centric tech and IoT, contextual shopping can be so much more than personalized greetings and item recommendations

3) Welcome the new age of mobile payments

As the number of people using their phones to shop has witnessed a steady growth, it has been estimated that Smartphone revenues will overtake the desktop revenues this year. To cash in on the trend, eCommerce development must revolve around setting up fast, secure and seamless mobile payment systems.

4) Omni-channel is the new normal

According to Google, 85% of shoppers begin their purchase on one device and end it on another. Such multi-channel customers are also likely to spend thrice as much as single-channel shoppers Having an omnichannel to combine both your online and offline operation is the most vital aspect of your eCommerce store’s growth.

5) Faster, better and unique services

From flash deals to providing fast delivery services, there are several tactics that eCommerce giants use to win customers. In 2016, retailers must up their game and develop unique and attractive strategies that can set them apart from their competition.

Kick-Start your eCommerce web development with Openwave to build an effective online store.