Why Your eCommerce Store Cannot Survive Without a Mobile App ?

A few decades ago, no one would have imagined that eCommerce would go on to become a front runner of the Information Revolution. This is a testament to the fact that with time, the rules and conditions that govern life are also altered. To survive, businesses must conform to changing behavior, habits, and ideas. Today, shoppers are looking past excellent online shopping experiences causing several eCommerce stores to expand into the M-commerce market. Should you?

Here we tell you why it’s important for your eCommerce setup to have a mobile app:

1) It’s in line with customer preferences: 

We’re not just making a statement; it’s now official: 85% of users prefer using apps over mobile sites. That’s reason enough to get you started on your mobile app development strategy.

2) Targets a vast majority 

Out of every three eCommerce customers, there’s always one mobile user, which means that you can reach or lose one-third of potential customers depending on how you play your cards.

3) Superior user experience 

Unlike websites, which are dogged by performance issues, an app can be easy and convenient to use. A great user experience can lead to a definite increase in sales conversions. 

4) Push notifications 

Emails are great, but push notifications far exceed the capabilities of emails when it comes to staying connected with customers. Push notifications can encourage users to open your app and will prompt them to make a purchase sooner or later. 

5) Brand presence 

Once a user downloads your app, its constant presence on their device will remind them of your brand. When the need arises, your brand is the first one they’ll think about.

6) Personalize the experience 

Mobile apps will enable you to collect information about user preferences based on their search history, cache, etc. If you know your audience well and cater to them with personalized services and products, it translates into greater returns. 

7) Excellent marketing tool 

Mobile apps are a direct channel of communication between your eCommerce business and the customers. Right from sending personalized deals to discount announcements, it acts as an unbeatable marketing tool.

8) Use of smartphone’s functionality

High-end cameras, GPS, fingerprint sensors, retina scanners – there are so many features that Smart phones come loaded with these days. A mobile app can tap into the device’s hardware and makes location-based tagging, cashless payments, image searches and more possible.

Your eCommerce store can never go wrong with a mobile app. Build one now and rake in huge  returns!   If you don’t know how, consult top app developers, who can help you set up a successful M-commerce app.