Latest eCommerce Trends you need to know for a Profitable Outcome

In recent years, the buyer’s decision-making technique has changed drastically. Most of the purchasers are conducting extensive research online and started making more direct purchases via smartphones. 

If you see statistically, eCommerce sales were about 260 billion dollars in 2015 and are estimated to climb to 430 billion dollars by 2017.  To get a share of the pie, every brick and mortar store should consider building an online website keeping in view the trends that have been doing the rounds lately. Today, shoppers prefer the comfort of their home and complete their purchase online, never stepping their foot out of the door.

Know about some of the latest eCommerce business trends to get an edge over the competition:

Mobile accounts about 30% of eCommerce Sales

Mobile commerce is particularly rising at an exponential rate, so whichever way you look at there is no doubt that phones are becoming highly influential in the digital world. 

According to the e-marketers, 1/3rd of online sales were coming from mobiles rather than a computer. Smartphones, in particular, are becoming a bigger driver, so building a mobile app for your business is becoming highly crucial.  As a business owner, you have to make sure that your mobile website and landing pages provide ease of use and friendly.  

Social Commerce is on the Rise

While eCommerce platforms provides you access to a global pool of consumers, preparing a successful marketing strategy is the right way to attract international customers. This is where social networks like Facebook and Twitter jump in and start playing a bigger role in marketing products and driving sales. 

Be aware of the Latest Trends

It’s highly important to keep up with the latest eCommerce trends. If you are unable to do out-of-the- box thinking, your competitors would gain a leap ahead of you. 

Stay aware of the new trends and be ready to generate innovative ideas to bring fascinating changes in your ommerce realm today.