Artificial intelligence isn’t just a concept confined to science fiction books anymore. AI, in admittedly limited formats, has found its way to our daily lives. Smartphone voice assistants like Siri and Chatbots in messaging applications are already providing us with information and helping us make informed decisions.
Application of AI in eCommerce
Everybody knows that online shoppers have very limited attention and very high expectations. According to research, over 40% of all customers will leave a website if a page doesn't load in under 3 seconds. Nobody has the time to wait around for very long these days. AI technology is now being used to not only help customers shop faster, but also improve their visiting experience.
Here are some of the top applications of the technology in the world of eCommerce:
Product Consultant: Virtual shopping assistants will be able to help consumers find products they are after easily. They will also be able to explain product details without getting the facts wrong or forgetting anything, in pure human language.
Communicators: Shopping will be much faster and easier with the help of voice-based commands, to which the AI program will process and respond.
Customer service: Chatbots are already helping many e-commerce businesses streamline their customer service. Not only do users get help faster, but the business also saves on workforce costs.
Visual search: With the help of smartphone cameras, it will soon be possible for buyers to point at a product and get pricing and other information about it.
Why is AI useful?
By implementing machine learning and other functions on your website and m-commerce apps, your business will be greatly benefited. You will be able to:
- Bring down operational costs greatly
- Sell faster and better
- Engage customers with personalized services
- Provide the personal touch
Store owners that don’t use the technology will, of course, fall behind their competitors. The world of e-commerce is a hyper-competitive and mainstream adaptation of artificial intelligence has already commenced. Interested in how AI can help your unique business? We recommend you consult with an experienced eCommerce development team - like Openwave’s - to find out.
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