Setting
up and running a WordPress site is easy – getting it to stand out
in a crowd of almost a billion other sites, though, isn't. It takes
time, effort, and a constant stream of updates to build an active,
fast-loading, high-performing WordPress website. Here is a collection
of simple but useful tips that show you how to drastically enhance
the performance of your existing website:
Use
a caching plugin
A
caching plugin creates static HTML files of your dynamic pages. When
a visitor requests a page, the static file is sent to it quickly.
That significantly speeds up loading times on both desktops and
mobile phones. You can use plugins like WP Super Cache to implement
the functionality.
Optimize
images
Images
take up the bulk of a web page’s size. Some HD images can be as big
as a few dozen megabytes (MBs). By compressing images – especially
for thumbnail use or previews – you can maximize loading times. If
you must show videos, make use of third-party tools like YouTube to
host them and embed the link to them in your pages.
Always
update to the latest version
Developers
are regularly releasing updates to plugins and the platform itself.
By staying up-to-date, not only do you ensure your pages load as
quickly as possible, but also make your web presence less vulnerable
to security threats.
Cut
down on the use of plugins
Don’t
use more plugins than you have to. Nothing slows down a website like
a dozen plugins all competing for bandwidth/screen space. Too many
plugins – even if the server can support the demand – place a
significant load on a browser.
Embrace
minimalist design
Make
use of a minimalist design philosophy – like Google’s Material
Design. That means make liberal use of whitespace, arrange content in
a grid-based layout, and never stuff a single page with too much
content – use multiple pages instead.
The
tips mentioned here can improve load times by a couple of seconds –
or even more – depending on your existing setup. If you want a
truly professional, high-performing website, though, you should
consider hiring a professional WordPress development team to upgrade
your web pages at an affordable rate.
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