What characteristics differentiate a great web designer from the rest? Find out

Your website represents the face of your brand in the online realm. As such, its visual appeal matters as much as what your brand signifies. In other words, presentation is key to putting your business out there. With design forming a crucial part of your site, it’s imperative that you’ve got the right web designers on board. The market is flooded with options and discerning the great from the not-so-great requires extensive research on your part.

 So, how do you get started? We’ve compiled a list of eight qualities that you should watch out for.

#1: Industry Trend Awareness

You don’t want to be stuck with someone still trapped in the 90’s. You need someone who stays updated on the latest trends and incorporates them into practice.

#2: Ability to Adapt

Your business could be anything – a coffee shop or an MNC. The designer should be able to change his style to suit your tastes and needs.

#3: Be an excellent communicator

This is key, because if your designer doesn’t communicate well, he understands too little and eventually, the results are far off the mark.

#4: Passion is everything

Believe it or not, passion is a valuable trait that distinguishes the best from the rest. There’s a huge difference in the quality of work done by someone who enjoys designing than by someone who considers it a chore.

 #5: Open to criticism

A great designer thrives on making his good work, better and construes criticism positively. Your designer should be open to suggestions and make modifications as needed.

#6: Must know development

Sure, it’s a diverse area, regardless, it’s important for designers to have an understanding of development to better aid the design process.

#7: Knack of perceiving user expectations

At the end of the day, the product is going to be used by your customers. Give them something they want instead of something your designer wants. It is important to keep user expectations in mind while designing.

#8: Function over form

Incorporating function into the design can be quite tricky, as sometimes the best-looking design isn’t always the best performing one. An expert knows how blend form and function well.

Cross off these qualities from your checklist, and we’re sure you’ll be able to find someone worthy. If you’re still struggling to find good web designers, here’s a suggestion: choose Openwave. The US-based company has a large team of highly creative designers you can hire.

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