The Christmas week is the most important holiday of the year as it coincides with a week-long vacation until New Year’s Eve. From shopping to vacation, consumers engage in a great spending frenzy in the Christmas week. How can this be used to the advantage of your business? Studies show that mCommerce has overtaken eCommerce in terms of the sales volume and is poised to show great trends in the coming months. With this being the case, redirecting your efforts towards app-based sales can be a great way of boosting revenue.
The following tips can help you boost app sales during the holiday season
1. Holiday-themed designs
The joy of the holiday season needs to be embedded into the website through imagery and relevant designs. A good way to go about this is to incorporate elements such as Christmas hats and Christmas trees into the logo or other relevant places on the websites. A reddish hue to the website can also bring out the holiday mood in the theme of the website!
2. Festive Features
Strategic action items such as buttons and drop down boxes can be redesigned to match the holiday code. Giving a spin to these features can make them interesting to customers and increase the engagement. This goes a long way in boosting conversions.
3. Capturing customer base through contests
Holiday-themed contests and competitions that are promoted through apps can drive app installs ahead of Christmas. The application can also be used to drive engagement on your social media page! User-generated content such as tags, comments, and reviews boost visibility on social media.
4. Push Notifications
Push Notifications are the best marketing tools at your disposal. Using them judiciously to target customers can see great returns as they can be sent free of cost and do not work on “Pay-per-click” mechanisms. This offers an endless opportunity for you to notify your customers of exciting deals and discounts.
5. Coupons and Offers to sweeten the deal
This is the final nail in the deal. Thanks to data capture, it is easy to learn about individual users and segregate them on the basis of their preferences. You can now use the same to personalize deals and discounts and roll them out to customers who show a higher chance of conversion. This can optimize marketing spends and enhance returns!
Looking for a stellar team to execute your app revamp? Get in touch with Openwave, a leading mobile app development company in New York. Our team of app developers can help you develop a mobile app that is well-adapted to aid your holiday sales.
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