Do you run an SME or a Startup? Here are 7 ways in which apps can help you

For any startup or mid-sized company, the one hurdle that stands between them and scaling up is money, more specifically, money for marketing. Marketing is the most luxurious investment any company can indulge in, which is exactly why only the large businesses are capable of throwing up marketing campaigns that actually get the word out. For small companies, such exercises are cost prohibitive and ineffective. Hence, the best way for them to scale up is to find innovative means of marketing themselves and getting marketing expense paid for by their customers. Is this possible? Yes. How? Through mobile apps development!

Mobile apps are the best way for small businesses to scale up their operations and reach out to a wide customer at the same. Here’s why small businesses should consider a business app for enhancing customer reach:

1. Customer Loyalty

Customer loyalty programs can be executed in a cost-effective manner with personalized features such as loyalty points and analytics of customer activity. This optimizes spends.

2. Geo-Targeted Marketing & Sales

While targeted marketed is prevalent on Social Media, their efficacy on apps is a notch higher due to the facts that push notifications are more effective than pop-up ads.

3. eCommerce ready

The sales process on mobile screens are a lot more effective than on desktops. This makes them more effective for eCommerce (or mCommerce as it is increasingly known as).

4. Simplified Payments

Thanks to mobile wallets and credit cards, eCommerce apps today can be attached to bank accounts directly thereby enabling a smooth and secure transaction medium.

5. Better UX

The user experience that is delivered by apps is several orders of magnitude better than what is offered on websites. Also, the interface is intuitive, thereby making it easier to spend more time on apps.

6. Personalized Customer engagement

Apps today offer the most personalized services by means of push notifications and inbuilt customer feedback mechanisms. All of this makes the customer engagement superior compared to desktop-based methods.

7. Enhanced Visibility 

Smart apps boast of a better visibility than their website counterparts. This is because users spend more time looking at their smartphone screens than on their desktops. This aids in brand recall.

Much like money, time is a valuable resource too! If you are a startup or an SME, don’t waste your time on contemplating and get started with mobile app development. Partner with a reputed developer like Openwave and get your business app built at an affordable price.