How to Boost Holiday Sales with Mobile Apps?

The holiday season is the time of the year when brands focus on boosting their revenues. For small businesses that do not boast of a deep pocket, an efficient way of driving holiday sales is by adopting an app-sales strategy that helps them retain customers and see better ROI per customer. The best way to accomplish this is to follow a conservative strategy that is effective at targeting customers individually. 

The following methods have shown to bear better results:

1. Set the festive tone

This is the best way to make your apps attractive and in-tune with the festive mood. Also festive icons that are holiday-themed can generate user interest. This is a great way of keeping customers engaged with the apps and boost eCommerce sales for the holiday season.

2. Launch a loyalty rewards program

Close to the holidays, running a festival scheme or offer that adds lucrative credits and purchase points can increase the number of repeat purchases. Also, incentivizing word-of-mouth promotions through shares and referrals can also bring in more installs and sales. This is a great way of protecting the app investment.

3. Deploy proven promotion tactics

Lucky draw coupons and prizes are an economical way of drawing in user interest. By announcing daily winners and awarding them with lucrative gifts can bring in curious users who may be interested in winning a gift for themselves.

4. Announce contests

Social media is a powerful tool for promoting a brand. By running a contest or trivia that resonates with the festive mood, businesses can get more followers on Social Media. This can be translated into app installs by offering coupon codes and rebates on first purchases.

5. Holiday-themed goods

By promoting seasonal products that have a high demand around the festive season; more user installs can be achieved. Products such as Santa Costumes, Toffees, Pumpkins are in high demand around Halloween or Christmas. Start promotions early with a discount on these products, to reel in more customers.

Being the last quarter before the year draws to close, it is important that you adopt such a strategy to clear stocks. If you are worried about the lack of right developers for such a crucial project, get in touch with Openwave, a leading mobile apps development company with a strong team that specializes in helping small firms scale up operations through apps. Partner with us and increase eCommerce sales for the Holiday season.